Backplane Protocol Gains Significant Industry Adoption in 2013
SAN FRANCISCO, CA, Feb 12, 2013 (MARKETWIRE via COMTEX) --
Echo, the first and largest real-time web platform provider, and
Janrain, the leading provider of user management solutions for the
social web, today announced that Backplane Protocol has more than
doubled its industry adoption over the past year. Ten application
providers have adopted the proposed open standard since July 2012;
the application adopters are 500friends, BigDoor, Calmsea, Caterva,
Chute, Disqus, Marketo, Turnto, Umbel and Via Fora.
Backplane Protocol solves a key interoperability problem that emerged
when brands started integrating multiple third party web applications
like real-time commenting, social login and game mechanics into their
sites in order to provide web visitors with a modern, social user
experience. The protocol serves as a "message bus" for social
applications, enabling apps developed by disparate vendors to
communicate with each other in real-time, resulting in a seamless,
unified user experience.
"We are excited to see the industry adopting Backplane at such a
rapid pace," said Khris Loux, co-founder and CEO of Echo and one of
the original authors of Backplane Protocol. "This standard creates a
win-win situation for website visitors, app providers and brands and
it promises to become the connective tissue of the open, social web."
"We're encouraged by the progress and success of Backplane Protocol
over the past year, both in terms of adoption and support from the
OpenID Foundation," said Larry Drebes, founder and CEO of Janrain.
"As a staunch proponent of the open source movement, we believe our
industry can come together to create the standards upon which the
social web can flourish."
In July 2012, the OpenID Foundation announced the formation of the
OpenID Backplane Protocol Work Group, seeking input and participation
from the global OpenID community, to help strengthen the
specification and accelerate its adoption. The proposed open standard
is currently in use by some of the largest media companies in the
world, including Universal Music Group, USA Network and WWE.
Echo and Janrain also announced a joint event at SXSW 2013 designed
to educate the broader community on Backplane Protocol. On the first
day of the Interactive conference, the event will include an overview
of the standard, instructions on how to use it and perspectives from
both app partners and brands on how it benefits the industry.
Event: Backplane & Beer
Date/Time: Saturday, March 9th, 2:30-4:30pm
Cedar Street Courtyard
208 W 4th St, Austin, TX 78701
To Register: http://backplanebeer.eventbrite.com/
Echo provides the industry's first and largest real-time
web platform, enabling the rapid implementation and scale of
applications for social TV, social music, social news, social sports,
social commerce and social finance. Brands can leverage the Echo
platform to transform their static websites and mobile apps into
real-time experiences that significantly boost traffic, increase user
engagement, and drive more revenue. A leader in the space, Echo
currently serves over 1 billion streams per month for brands
including ABC, AMC Networks, ESPN, NASDAQ, The Washington Post,
Universal Music Group, USA Network and WWE. To learn more, visit
The Janrain User Management Platform (JUMP) helps
organizations succeed on the social web with leading technology that
leverages the popularity of social networks and identities for new
user acquisition, engagement, and enhanced customer intelligence. Our
solutions, including social login, social sharing, social profile
data collection and storage, access to the social graph, and digital
strategy services, improve the effectiveness of online marketing
initiatives for leading brands like Fox, Universal Music Group, Whole
Foods, Mattel, Purina, Samsung, Macy's and Dr Pepper. Founded in
2005, Janrain is based in Portland, Oregon. To learn more, visit
www.janrain.com and follow @janrain.
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