| [February 11, 2013] |
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Avid Customers Shine Bright at the 55th Annual GRAMMY® Awards
BURLINGTON, Mass. --(Business Wire)--
Avid® (NASDAQ:
AVID) today congratulates its many customers recognized as award
nominees and winners at the 55th Annual GRAMMY® Awards, the
world's most prestigious ceremony honoring music professionals. At the
GRAMMY Awards held on February 10, 2013, various artists, producers and
engineers who use Avid's audio solutions took home awards, including
Record of the Year, Gotye featuring Kimbra
for Somebody That I Used To Know; Album of the Year, Mumford and
Sons for Babel; and Best Rock Album, Black Keys for El Camino.
Avid solutions were also used in the studios of other GRAMMY Award
winners including, Producer of the Year, Dan Auerbach for Black Keys, El
Camino; Best New Artist, fun. for We Are Young; Rap Album,
Drake for Take Care; Best Rap Song, Jay-Z & Kanye West for N****s
In Paris; and Best Traditional R&B Performance, Beyoncé for Love
on Top.
Many of this year's GRAMMY award-winning and nominated musical projects
were created using Avid's professional audio solutions. Nominated albums
powered by Avid Pro
Tools® included Frank Ocean's Channel Orange (News - Alert); Taylor Swift's
We Are Never Ever Getting Back Together; Björk's Bophilia;
and M83's Hurry Up, We're Dreaming.
Of his nomination and Grammy win, François Tétaz said, "I was really
surprised - it felt like a big warm hug from a lot of people. It was
very affirming." Regarding his recording process, Tétaz said, "Somebody
That I Used To Know was recorded and mixed entirely in Pro Tools. It
didn't hit a board - it was just done in Pro Tools. It wasn't mixed on a
board because it didn't need to be. It was working so well it just
didn't need anything else."
"Year after year, the world's most celebrated musical talent chooses
Avid to help bring their creative visions to life and inspire listeners
everywhere," said W. Sean Ford, Avid Vice President of Worldwide
Marketing. "Avid solutions set the industry standard when it comes
to recording and producing the best music on the planet, and we are
never more aware of that than when we see our customers shine on music's
biggest night. We congratulate all our customers who were nominated and
won at this year's GRAMMY Awards."
About Avid Avid creates the digital audio and video
technology used to make the most listened to, most watched and most
loved media in the world - from the most prestigious and award-winning
feature films, music recordings, and television shows, to live concert
tours and news broadcasts. Some of Avid's most influential and
pioneering solutions include Media Composer®, Pro Tools®,
Interplay®, ISIS®, VENUE, Sibelius® and
System 5. For more information about Avid solutions and services, visit www.avid.com
connect with Avid on Facebook,
Twitter,
YouTube,
LinkedIn,
SoundCloud;
or subscribe to Avid
Buzz.
© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo,
Media Composer, Pro Tools, Interplay, iNEWS, ISIS, Sibelius and Pinnacle
Studio are trademarks or registered trademarks of Avid Technology, Inc.
or its subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid products.
Grammy is a trademark of The National Academy of Recording Arts &
Sciences, Inc.

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