[February 11, 2013]

Research and Markets: Alumni Relations Benchmarks, 2013 Edition: Private Colleges in the Sample Had a Mean of 2.93 FTE Employees in Their Alumni Relations Offices

Research and Markets (http://www.researchandmarkets.com/research/7dhwpm/alumni_relations) has announced the addition of the "Alumni Relations Benchmarks, 2013 Edition" report to their offering.

This 160-page report is based on a survey of 89 American colleges and universities and covers a broad range of issues of interest to alumni and advancement professionals including but not limited to: trends in staffing the alumni office, use of the alumni office's work time, alumni office budgets and priorities, governance of the alumni relations effort and level of cooperation among various administative units and alumni organizations. The study provides highly detailed data on alumni participation rates in various kinds of alumni activities, including reunions, and a close look at alumni department budgets including salaries, travel, promotion, costs of alumni clubs and events.

Just a few of the report's many findings are that:

39.58% of alumni affairs offices spend 10+ to 20 hours of staff time per week on online tasks such as editing the website, compiling and sending email lists and alumni newsletters, developing web ads, etc., whereas 27.08% spend 10 hours or less on this work and 25% spend between 20+ and 40 hours on it. 8.33% of alumni offices spend more than 40 hours of staff time per week on online tasks.

Nearly 45% of colleges in the sample performed their last major alumni survey in-house, while 4.17% did so with the assistance of a consultant and 26.04% outsourced it entirely to a research or consulting firm.

20.83% of colleges in the sample, 27.27% of public colleges and 12.2% of private colleges, have a reunion of some kind for alumni that graduated within the past two years.

38.54% of alumni offices in colleges in the sample have a presence on YouTube (News - Alert), including 50% of those in colleges with more than 6,000 students enrolled.

For more information visit http://www.researchandmarkets.com/research/7dhwpm/alumni_relations

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