|[January 31, 2013]
Rakuten LinkShare Wraps Up 2012 with Double Digit Growth
SAN FRANCISCO --(Business Wire)--
LinkShare today announced double-digit growth for the fourth quarter
of 2012 with strong results in the performance marketing network
occurring throughout the holiday shopping season. Specifically, the
performance marketing network realized 31 percent year-over-year (YoY)
growth in same-store network sales in the last quarter of 2012 and
continued to see the greatest growth during the most popular online
holiday shopping days:
Thanksgiving Day: 54 percent YoY growth.
Black Friday (News - Alert): 31 percent year-over-year growth.
Cyber Monday: 37 percent year-over-year growth.
Additionally, the Rakuten LinkShare performance marketing network saw 58
percent YoY growth in the week leading up to Christmas as consumers look
for the greatest value before making a purchase.
The company addressed its fourth quarter growth and strategic direction
for 2013 as part of its annual Rakuten
LinkShare Symposium San Francisco being held January 30-31 at the
The event brings together leading online advertisers and affiliate
marketers in a networking forum designed to empower attendees to create
strategies that will maximize their investments in affiliate marketing.
To address the needs of more than 400 attendees, Rakuten LinkShare
created a flexible yet focused program that allows advertisers,
publishers and agencies to learn about the latest e-commerce and
consumer trends as they also discuss opportunities in performance
To make the most of their investment in the channel, a long list of
sponsors are highlighted throughout the program as they work to optimize
their performance marketing relationships. Silver sponsors include Chase
Body Shop while bronze sponsors include Golden
"Rakuten LinkShare Symposium events provide tremendous value in terms of
meeting face-to-face with the industry's leading advertisers so we can
develop more effective and successful affiliate marketing strategies,"
said Rob Ulveling, vice president of business development, TheFind.
"Our meeting schedule is packed throughout the day with a wide range of
advertisers and you can't beat the quality of the brands present."
This year's keynote speaker is Forrester
Research Senior Analyst Andy Hoar. At the event, Rakuten LinkShare
will also spotlight the growing role of retargeting and display and the
possibilities for future integration with the affiliate channel as a
result of its recent
acquisition of MediaForge.
Additional Symposium West highlights include LinkShare
University for Advertisers and LinkShare
University for Publishers. The one-day curriculum enables
advertisers to strengthen their campaigns through training and
networking with top publishers and program managers certified in the
Rakuten LinkShare network. The program for publishers presents an
opportunity to meet with Rakuten LinkShare network development
professionals and certified advertiser program managers who provide
strategic and tactical advice for driving successful affiliate marketing
"Rakuten LinkShare Symposium San Francisco builds on the strength of yet
another solid year of double-digit growth for the network as we empower
advertisers and publishers to continue to drive sales and earn
commissions," said Yaz Iida, chief executive officer, Rakuten LinkShare.
"Performance marketing will play an increasingly critical and strategic
role in the overall interactive marketing budget as advertisers invest
more in the channel each year due to the strong ROI it delivers to their
About Rakuten LinkShare Corporation
Rakuten LinkShare Corporation provides online retailers and other
businesses with expert online marketing services and solutions. Rakuten
LinkShare's cost per action (CPA) affiliate network, search marketing
services, lead generation campaigns and retargeting solutions can
acquire new customers, increase revenue and drive overall results while
achieving target return on ad spend. Rakuten LinkShare clients are
Fortune 500 and other prominent companies doing business online,
including J.C. Penney, 1-800-Flowers.com, American Express (News - Alert), Avon
Products, and The Body Shop. The company was founded in 1996 and is
headquartered in New York City, with offices in San Francisco, Chicago,
Tampa, London, Tokyo and Sydney. For more information, please visit www.linkshare.com.
Rakuten, Inc. (JASDAQ: 4755), is one of the world's leading Internet
service companies, providing a variety of consumer- and business-focused
services including e-commerce, e-reading, travel, banking, securities,
credit card, e-money, portal and media, online marketing and
professional sports. Selected by Forbes as 7th among the World's Most
Innovative Companies of 2012, Rakuten is expanding globally and
currently has operations throughout Asia, Western Europe, and the
Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over
10,000 employees worldwide. For more information, visit http://global.rakuten.com/corp/.
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