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Research and Markets: UK SME Insurance 2012: Aviva Remained Most Popular With Brokers Placing Packaged SME Business In 2012
[January 30, 2013]

Research and Markets: UK SME Insurance 2012: Aviva Remained Most Popular With Brokers Placing Packaged SME Business In 2012

DUBLIN --(Business Wire)--

Research and Markets (http://www.researchandmarkets.com/research/xhbp5f/uk_sme_insurance) has announced the addition of the "UK SME Insurance 2012" report to their offering.

The incredibly competitive SME market is still evolving as insurers master fast-flow distribution strategies for commercial products. Considered positioning of SME propositions are vital when difficult current economic conditions and a mature market mean insurer ambitions to achieve marked growth will likely come at the cost of rivals' business.


- Target (News - Alert) prospects emerging from shifts in the shape of the SME marke and changes in product penetration rates.

- Inform your distribution strategy with an understanding of SME purchasing behavior and preferences.

- Develop strategies for attacking opportunities arising from the key concerns and needs of SMEs.

- Understand approaches taken by other insurers and their resulting performance in terms of broker selection and SME choice.


- Director's and officers' liability insurance saw a marked increase in purchase rates between 2011 and 2012 according to Datamonitor research, as insurers and brokers push penetration.

- A majority of SMEs continue to purchase insurance through a broker (50.5%); however, businesses are increasingly turning to direct channels (35.1%).

- Aviva remained most popular with brokers placing packaged SME business in 2012, favored by 17.2% of respondents, while surveyed SMEs selected AXA as the overall provider of choice.

Companies Mentioned:

- Admiral Group plc


- British Sky Broadcasting Group plc

- Bupa

- Business Integration Services Ltd.

- Hutchison 3G UK Limited

- National Westminster Bank Plc

- RSA (News - Alert) Insurance Group plc

- Schindler Holding Ltd.

- Wolters Kluwer nv

For more information visit http://www.researchandmarkets.com/research/xhbp5f/uk_sme_insurance

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