TMCnet News
Research and Markets: UK SME Insurance 2012: Aviva Remained Most Popular With Brokers Placing Packaged SME Business In 2012DUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/xhbp5f/uk_sme_insurance) has announced the addition of the "UK SME Insurance 2012" report to their offering. The incredibly competitive SME market is still evolving as insurers master fast-flow distribution strategies for commercial products. Considered positioning of SME propositions are vital when difficult current economic conditions and a mature market mean insurer ambitions to achieve marked growth will likely come at the cost of rivals' business. Scope - Target (News - Alert) prospects emerging from shifts in the shape of the SME marke and changes in product penetration rates. - Inform your distribution strategy with an understanding of SME purchasing behavior and preferences. - Develop strategies for attacking opportunities arising from the key concerns and needs of SMEs. - Understand approaches taken by other insurers and their resulting performance in terms of broker selection and SME choice. Highlights - Director's and officers' liability insurance saw a marked increase in purchase rates between 2011 and 2012 according to Datamonitor research, as insurers and brokers push penetration. - A majority of SMEs continue to purchase insurance through a broker (50.5%); however, businesses are increasingly turning to direct channels (35.1%). - Aviva remained most popular with brokers placing packaged SME business in 2012, favored by 17.2% of respondents, while surveyed SMEs selected AXA as the overall provider of choice. Companies Mentioned: - Admiral Group plc - AXA - British Sky Broadcasting Group plc - Bupa - Business Integration Services Ltd. - Hutchison 3G UK Limited - National Westminster Bank Plc - RSA (News - Alert) Insurance Group plc - Schindler Holding Ltd. - Wolters Kluwer nv For more information visit http://www.researchandmarkets.com/research/xhbp5f/uk_sme_insurance |
