|[January 29, 2013]
Stanford Sociology Department Partners with TrustCloud to Research P2P Marketplace Trust
NEW YORK & PALO ALTO, Calif. --(Business Wire)--
The Institute for Research in the Social Sciences (IRiSS) at Stanford
University and the provider of trust and risk solutions for the internet TrustCloud
announce today a research partnership to investigate trustworthiness in
peer-to-peer marketplaces (p2p). Their research will explore the broad
topic of trust in p2p marketplaces and, among other things, analyze
whether trust is portable across different types of p2p marketplaces,
such as those that let you share property and material resources as
opposed to skills. Further questions that will be examined are: Do
indicators of trust correlate to offline behavior Is trust transitive
(if I can trust you, can I trust your friend)
P2p marketplaces are online platforms such as Craigslist,
that allow private individuals to share resources with one another. The
recent growth of such marketplaces on the Web has shed light on the
significance of trust between strangers for online transactions. "An
event as simple as Manti Te'o and his mystery girlfriend teaches us that
not everything we see online is true or trustworthy. Our mission is to
increase trust among p2p marketplaces users," says Xin Chung, co-founder
and CEO of TrustCloud. "This research partnership will enable us to
validate our trust system and improve our trust formulas on the basis of
In 2011 Stanford researchers conducted a study
with the international hospitality network CouchSurfing
to develop a quantitative model of interpersonal trust (more information here).
It was one of the first studies examining an online community like
CouchSurfing, attempting to better understand why, despite high risks, people
are willing to share their couches with travelers at no cost.
According to Paolo Parigi, Assistant Professor of Sociology at Stanford
University and one of the PIs in the above mentioned study, "there is
evidence that communities based on trust can be built using technology.
By partnering with a startup in the p2p space, we aim to develop and
extend our prior research in this field."
TrustCloud, a New York based tech startup, is building a trust system
for the Web that provides internet users with up to date and portable
trust indicators. As an equivalent to a credit score, TrustCloud
generates a "TrustScore" for each of its users based on interpretations
of universal indicators of trust such as transparency, longevity and
endorsements, which are then filtered through layers of verification,
behavior and transactions.
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