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We're Going To Need a Bigger Boat! King Fish Media Announces Expansion, Growth
[January 29, 2013]

We're Going To Need a Bigger Boat! King Fish Media Announces Expansion, Growth

SALEM, Mass., Jan. 29, 2013 /PRNewswire via COMTEX/ -- In a recent CMI poll of 389 marketing decision makers, 99% of respondents reported using at least one form of content marketing. A recent Advertising Age survey of marketing executives revealed that more than half plan to spend much more on content marketing in the coming year. King Fish Media, the leading provider of marketing solutions, provided more evidence of this growth with the announcement of a Chicago expansion, new clients, new hires, and several key internal promotions.

The Salem-based agency announced a series of new clients for 2012-2013 including: Ameriprise, Avnet, Boston Market, HIMMS, Kretschmer Wheat Germ, Market Forge Industries, and Restaurants.com. To help the company meet these growing demands, King Fish announced the hiring of Keith Wiegold as Director, Client Strategy. Wiegold will be based in Chicago, IL, and is now leading King Fish's aggressive customer growth. At their Salem, MA headquarters, the company hired Topher Dubay as Digital Producer and Ginny Jackson as Studio Designer. Scott Berkley was promoted to VP, Client Services and Kristen Villalongo was promoted to Art Director.

"The marriage of storytelling with mobile, social, and video technologies has created thrilling content marketing opportunities for brands. The rules have changed. You can now interact with customers in ways never before possible," said Cam Brown, President of King Fish Media. "Keith, Scott, Kristen, Topher and Ginny know how to navigate these waters better than anyone. Their ability to stay ahead of the curve and to innovate is why so many clients are turning to us to partner on their marketing programs." Keith Wiegold comes to King Fish from LiveWorld where he was sales director for the Midwest. Prior to LiveWorld, Keith held senior roles at Omnicom, Publicis, Hearst, and Meredith. He is a featured speaker and author, and has served as adjunct professor at Northwestern University's Medill School of Journalism and Integrated Marketing Communications, teaching masters candidates about the evolving media landscape, new technologies, and resulting changes in economic models.


Scott Berkley brings 20 years of experience leading in-house creative and project management teams and overseeing creative execution of cross platform marketing programs within publishing, advertising, and investment organizations. As VP, Client Services, Berkley will oversee project management teams and strategic partnerships.

Kristen Villalongo, King Fish's new Art Director, has run award-winning King Fish campaigns (Davey, Pearl, Hermes) for Zappos, David's Bridal, Keurig and BBVA Compass Bank. Internally, Villalongo manages the King Fish studio and all photo/video shoots conducted by King Fish on behalf of our clients.

Topher Dubay previously worked at Mullen as a Digital Producer where he co-managed the strategic planning and execution of all digital projects for Mullen's largest account (Jet Blue) including the first-ever live online game show. Prior to Mullen, Dubay was a Digital Producer at Arnold Worldwide where he managed broadcast, print, digital and radio projects for major accounts including Progressive Direct, Tyson Foods, Dell, Jack Daniels and Bank Midwest among others.

Ginny Jackson joins King Fish having executed creative campaigns for Sonesta Hotels, Kayem Foods, and Dancing Deer Bakery. At King Fish, Jackson will work with the art director and project managers creating presentations, print collateral, direct mail projects, interactive PDFs, HTML emails, ad banners, websites, and more.

For more information, or to speak with executives from King Fish Media, please contact Mark Ballard, 646-391-0453 or mark@channelvmedia.com About King Fish MediaKing Fish® (www.KingFishMedia.com) is an award-winning marketing agency with services ranging from digital (websites, social media, mobile apps, email) to custom magazines and direct mail to events (webcasts and live) and marketing analytics. From conception to implementation, King Fish Media helps its clients drive sales and grow revenue by delivering the right content to the right media channels, the right way. Having won numerous awards for integrated marketing, proof of return on investment, content, and design, King Fish has created profitable programs for companies such as Albertsons, BabyAge.com, Bank of America, BBVA Compass, Boston Market, Carrabba's, Green Mountain Coffee Roasters, IBM, Keurig, Nuance, Source Media, SUPERVALU, and Zappos, and others. The King Fish ThinkTank blog was named one of the leaders in content marketing by Junta42, and the "Kings of Content" app is available free on iTunes and Droid.

SOURCE King Fish Media

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