InvestmentPitch Adds New Video Modules to Library of Financial Advisor Marketing Tools
(Thomson Reuters ONE via COMTEX) --
Vancouver, British Columbia, January 23, 2013 - Vancouver based InvestmentPitch, which specializes in producing short three minute videos based on research reports and significant news releases for delivery to the investment community, has added two more modules to its line of video marketing tools for financial advisors.
The latest modules, discussing mutual funds and ETFs, were filmed by Sean Millington of the Rickerby Wealth Group of TD Waterhouse. Other videos in this series, previously filmed by the Rickerby Wealth Group, covered bonds (3), common and preferred shares. If this link is not enabled, please visit www.InvestmentPitch.com and enter "Rickerby" in the search box.
Sean Millington, had this to say, "The videos done for us by InvestmentPitch have really helped to streamline our business. Instead of repeating the same thing time and time again to different clients or prospects we can direct them to the videos. When the conversation is concluded at a later date it is much condensed and they are better equipped to ask deeper questions, which results in a much improved relationship."
The first video in the series discussed the use of a TFSA or an RRSP to build a retirement nest egg. The video goes on to compare the after tax returns over a ten year period. A sample of this marketing video can be viewed at this link. If this link is not enabled, please visit www.investmentpitch.com, and enter "advisor programs" in the search box.
These products are available to any financial advisor in the Greater Vancouver area in British Columbia. All they need to do is call for an appointment and email their logo and other contact information ahead of time. When they arrive at the downtown Vancouver studio, they sit in front of a green screen, read the teleprompter, and InvestmentPitch.com films their personalized presentation, either based on one of the modules or perhaps their own introductory video. The company has several other modules that are not displayed, or can create a new module upon request.
Even with several re-shoots, the finished video is usually available within 45 minutes, at a cost of only $500.00. Clients can leave with the finished product on a memory stick.
The finished video is also hosted on InvestmentPitch.com's website under the Financial Advisor section, where it is tagged for search engine optimization. A sample of terms would include location, gender, investment firm or organization, languages spoken, services and products offered, or any other item of interest.
A potential client can utilize either a traditional search engine such as Google, or if already on the site, use InvestmentPitch.com's search engine to enter the desired terms, and be presented with a short sample of videos from advisors matching the tag words.
For high-touch communication, a short video is the next best thing to a personal face-to-face meeting. Women over 50 make up 27% of the population, but control 70% of the wealth. Studies show that any pitch designed to appeal to women should have a face attached to it, as women are more adept than men at reading facial expressions. Video is ideally suited for marketing to this audience.
"It's a very effective way of communicating with a lot of people quickly," stated InvestmentPitch.com's CFO Barry Morgan. "Many financial advisors are planning to use our service to discuss major market events or the launch of their own new products or financings. We are currently in a pre-public stage and raising $500,000 in $0.05 shares from accredited investors in order to finance the expansion of these services."
Barry Morgan, CFO
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Source: InvestmentPitch via Thomson Reuters ONE
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