|[January 23, 2013]
Worldwide Tablet Shipments to Reach 145 Million in 2013 as Affordable Options and Windows Take Hold, Says ABI Research
OYSTER BAY, N.Y. --(Business Wire)--
Whether for entertainment, convenience, or enhancing productivity, media
tablets continue to take the market by storm. According to market
intelligence firm ABI Research (News - Alert), an estimated 145 million tablet devices
will ship worldwide in 2013. A combination of new market entrants, more
affordable choices for consumers, and increased adoption by business
audiences will support the growth.
"The rate of innovation is slowing as tablet vendors augment their
product portfolios to meet the needs of market audiences," says senior
practice director Jeff Orr. "The late 2012 launches of Apple's iPad mini
and a variety of slates based on Intel (News - Alert) architecture and new Windows
operating systems will only begin to show their progress this year."
Most of the attention for tablets is coming from North America where the
outlook for 2013 has the region consuming just over 50% of worldwide
Business interest in tablets is expected to grow to 19% of all shipments
in 2013 as more PC OEMs unveil product solutions designed for the
workplace. While some cannibalization of the PC installed bae is
likely, the majority of new tablet opportunity comes from workers that
have, until now, worked without the benefits of computing technologies.
Recent media reports cited the uptake of tablets as the sole cause for
the demise of the eBook Reader, though ABI Research's 10+ year study of
the eReader market reiterates that tablets have little to do with the
trajectory of dedicated digital readers. "The facts are that the U.S.
market continues to dominate eReader shipments and an aging Baby Boomer
population looking to replicate the print reading experience is a waning
audience," adds Orr. "If other world regions do not successfully
organize digital publishing markets, the dedicated eReader market will
go away without regard for adoption of tablets and other mobile devices."
These findings are part of ABI Research's Media
Tablets and eReaders (http://www.abiresearch.com/research/service/media-tablets/)
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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