Federated Media Publishing Eclipses Yahoo!, AOL and Microsoft in Audience Reach
Jan 23, 2013 (Close-Up Media via COMTEX) --
Federated Media Publishing announced that it has been named the third largest U.S. ad network and the fourth largest network in the entire Display Ad Ecosystem, according to comScore's December 2012 report.
According to a release, the Federated Media Publisher Network now includes 193,000,000 U.S. monthly unique visitors, which represents over 87 percent of internet users across the U.S.
With one of the largest owned and operated real-time ad exchanges in the world, Federated Media said it now sees over one billion ad impression opportunities per day. To more efficiently connect publisher content and audiences with top marketers and advertisers, Federated Media has developed segmentation capabilities including page-level site categorization, conversation targeting, and private marketplace development.
"With a fast-growing network, we have continued to increase our comScore ranking over the past couple of months and are thrilled that we now represent one of the largest networks in the entire Display Ad Ecosystem," said Deanna Brown, chief executive officer at Federated Media Publishing. "With this news, Federated Media now rivals some of the biggest names in the industry, helping us to quickly turn into a 'must-buy' for brands and agencies alike."
"Spend on programmatic and real-time media buying is growing faster than any segment in online advertising. We're one of the only solutions with such a massive reach and scale network coupled with rock-solid segmentation and brand safety filters," said Walter Knapp, EVP and GM of Media at Federated Media Publishing. "We are laser focused on being a true partner to publishers which has allowed us to grow our network exponentially by offering a full spectrum of advertising services, audience analytics, and reader engagement tools."
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