|[January 22, 2013]
Simply Measured Debuts Google Analytics Reporting, Expands Deeper into the Enterprise with Marketing Analytics for Business Users
SEATTLE --(Business Wire)--
Measured today introduced new reporting capabilities for Google (News - Alert)
Analytics that help marketers address the growing disconnect between
social media and web analytics, and reduce the proliferation of data
silos across the enterprise.
Simply Measured's new Google Analytics reports add to the company's rich
portfolio of analytics for Twitter (News - Alert), Facebook, YouTube, Instagram,
Google+, Klout and Bit.ly, trusted by more than 50,000 users including
American Express, AOL, Billboard, Edelman, Microsoft (News - Alert), Samsung and UFC.
Simply Measured also announced $8M in Series B funding led by Bessemer
Venture Partners (BVP), with participation from MHS Capital and existing
angel investors. BVP is known for investing early in cloud-based
enterprise solutions like Twilio, Box, Eloqua and Cornerstone OnDemand,
as well as social media innovators LinkedIn, Yelp (News - Alert) and Pinterest. Ethan
Kurzweil, a partner in Bessemer's Menlo Park, CA office, will join
Simply Measured's board of directors, bringing his experience in cloud
computing, developer platforms and social media technologies.
"Big data has arrived; businesses now have unprecedented access to the
transactions and interactions of their customers. However, without easy
access and a useable interface, that data is not actionable," said
Kurzweil. "In Simply Measured, BVP recognized an elegant solution
powered by superior technology. Companies no longer need to hire data
scientists to turn information into insights, meaning that business
intelligence is more accessible to a broader range of organizations.
Simply Measured's innovative technology, in combination with a strong
team and incredible market momentum, will enable more companies to act
smarter-transforming business as we know it. Simply Measured is a
business poised for growth, and BVP is happy to support Adam and his
Simply Measured's reporting-as-a-service provides a range of web
analytics-driven insights, from tactical to strategic, all of which can
be easily downloaded to Excel or exported to PowerPoint, including:
Media Traffic Report - Connect owned and earned social media
engagement to website traffic, engagement and conversion.
Traffic Analysis - Track the impact of Twitter activity through
the entire marketing funnel with detailed analytics down to the
individual Tweet and user.
Performance Report - Optimize
corporate blogs and the intersection between blogging and other social
Sources Analysis - Attribute and compare traffic sources,
including organic, paid, direct, referral and social traffic to
develop goals and determine focal points.
Page Comparison - Compare website content by referring traffic
category, entrance segments, bounce rates, keyword analysis and
Influencers Report - Identify influencers who drive social
engagement for your brand, as well as website traffic and conversion.
Correlate (News - Alert) Klout scores, Twitter reach and demographics with each
individual's downstream impact on your website.
"It's a well-documented trend that marketers are becoming increasingly
inundated with data," said Adam Schoenfeld, CEO of Simply Measured. "Our
goal is to translate data into deliverables that bring analytics to
life, making business intelligence more accessible and consumable for
users across departments. We're thrilled to join the Bessemer Venture
Partners portfolio and look forward to building on our success in the
To learn more about Simply Measured's Google Analytics reporting, visit http://simplymeasured.com/google-analytics.
To analyze any Google Analytics profile for free, visit: http://simplymeasured.com/free-social-media-tools.
About Simply Measured
Simply Measured brings social media analytics to life. The company's
measurement and reporting solution aggregates social media data and web
analytics from more than a dozen sources and presents it in a single
dashboard that is easy to access on the fly and share across a team.
More than 30 unique reports can be created in real-time and pushed to
familiar tools such as Excel or PowerPoint with the click of a button.
Simply Measured is trusted by more than 25 percent of the top 100 global
brands and more than 50,000 users. Learn more at http://simplymeasured.com.
About Bessemer Venture Partners
With $4 billion under active management, Bessemer
Venture Partners (BVP) is a global venture capital firm with offices
in Silicon Valley, Cambridge, Mass., New York, Mumbai, Bangalore and
Herzliya, Israel. BVP delivers a broad platform in venture capital
spanning industries, geographies, and stages of company growth. From Staples
BVP has helped incubate and support companies that have anchored
significant shifts in the economy. More than 100 BVP-funded companies
have gone public on exchanges in North America, Europe, and Asia. See www.bvp.com
or follow BVP on Twitter @bessemervp.
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