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You're Invited to Visit BASF's Virtual Innovation Center
[January 21, 2013]

You're Invited to Visit BASF's Virtual Innovation Center

(PR Web Via Acquire Media NewsEdge) (PRWEB) January 21, 2013 When BASF’s award-winning North American headquarters building opened in May, 2012, one of its features was an interactive innovation center that demonstrates the link between chemistry and sustainability. In less than a year, BASF’s innovation center has attracted 15,000 visitors, including school children, college students, customers, and elected officials.

Now, tours of the BASF innovation center are available from the comfort of your computer by visiting

“BASF’s innovation center highlights contributions and success stories relevant to today’s global mega-trends in the fields of transportation, construction, consumer goods, health and nutrition, electronics, agriculture and energy and resources,” said Robin Rotenberg, Vice President and Chief Communications Officer for BASF in North America. “For example, one of our presentations shows how recycled soda bottles made from polyethylene terephthalate (PET) can be used to create a chair.” The virtual tour is designed to simulate the experience of a visit to the actual innovation center. Visitors can “move around” the facility to select the stories that they want to see. The BASF innovation center, for example, has a high-tech table on which visitors can place special cubes with radio frequency identification (RFID) chips that contain individual presentations. The virtual tour utilizes the cube concept to access information, and the presentations are non-technical.

BASF will also continue tours of its innovation center, which also helps serve as a showcase for the company’s headquarters, which recently became the fifth construction project in the United States and the first in New Jersey to achieve LEED® (Leadership in Energy and Environmental Design) double Platinum certification.

For more information, contact Kathy Dennis at 973-245-6288, or kathy(dot)dennis(at)basf(dot)com.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at

LEED is a registered trademark of the US Green Building Council.

Read the full story at (c) 2013 PRWEB.COM Newswire

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