Mass Relevance Launches The Mass Relevance Mosaic(TM) to Weave Together Brand and Social Content
AUSTIN, TX, Jan 17, 2013 (MARKETWIRE via COMTEX) --
Mass Relevance, the technology leader in social curation and
integration, today introduced The Mass Relevance Mosaic (TM) for
retailers and brands. The Mosaic integrates multiple social media
sources, including Facebook, Twitter, Instagram, Google+ and YouTube,
with editorial brand content in order to create a compelling,
interactive brand experience that can live at any digital touchpoint.
Displayed as a dynamic grid, The Mosaic is built from the ground up
to drive participation and engagement: all content is sharable and
visitors can join the conversation through their social platform of
choice to co-create an experience that melds personal and brand
stories in real time. The Recording Academy and Pepsi are some of the
first brands to leverage the Mass Relevance Mosaic.
"We wanted to build momentum for the show, as well as engage
viewers," said Evan Greene, Chief Marketing Officer of The Recording
Academy. "Building a Mosaic around the Backstage Nomination live
stream allowed us to provide content to fans that ignited a
conversation about performers, hosts, and nominees. The ability to
capture and display fan reactions from Twitter, Facebook and
Instagram within the Mosaic served to create an immersive destination
to engage our audience."
"Every marketer today is trying to develop the best content strategy
in order to attract an audience," said Sam Decker, founder and CEO of
Mass Relevance. "This means not only creating the assets that are
right for your brand, but inspiring viewers to participate and
amplify the messages that they see. The Mosaic is a brand controlled
ecosystem that provides an opportunity for brands and consumers to
co-create compelling media together -- seamlessly and in real-time."
The Mass Relevance Mosaic: Overview
The Mosaic breaks down the silos
between social media and brand advertising to offer a new way to
inspire consumers and bring their experiences into the center of the
brand. Brands using The Mosaic gain a new way to spark and guide
consumer conversation by seeding compelling content alongside
complementary social media curated from Twitter, Instagram, Facebook,
YouTube, and Google+ using the Mass Relevance platform. Key features
-- Safe: Brands can now easily inspire consumers to generate and share
relevant word of mouth from multiple mediums within a single,
controlled experience that can displayed across any digital endpoint.
-- Relevant: Real time, social content is updated based on automated
rules or hand moderation to create a continuously fresh
-- Sharable: Both editorial brand content and user-generated content can
be shared socially. Visualizations built into the experience
facilitate content generation, enabling people to Tweet, post, or
comment through the social platform of choice without leaving the
The Mosaic is immediately available. For more information, please
contact Mass Relevance at firstname.lastname@example.org to learn more.
About Mass Relevance
Based in Austin, Texas, Mass Relevance enables
entertainment, media, retail, and manufacturing brands to drive
real-time social engagement through social curation and integration.
In the past nine months alone, Mass Relevance has delivered more than
three billion pieces of social content to multiple digital surfaces
(curated from over nine billion pieces flowing through the Mass
Relevance platform) to support iconic events like the Super Bowl and
Academy Awards, launches such as The Avengers and Madonna MDNA, and
television phenoms American Idol, X-Factor, WWE and The Voice. The
company serves more than 150 clients including "Big Four" television
networks, seven of the top 10 2011 cable networks, as well as top
brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi,
Purell and Victoria's Secret.
The company is privately held with venture capital funding. For more
information, please visit the company's website at
www.massrelevance.com, on Facebook and at Twitter.
Brady PR for Mass Relevance
Email: Email Contact
SOURCE: Mass Relevance
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