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Rocket Fuel Continues Its Path of Record-Setting Programmatic Buying Growth
REDWOOD CITY, CA, Jan 17, 2013 (MARKETWIRE via COMTEX) --
Rocket Fuel, the leading provider of artificial intelligence
advertising solutions for digital marketers, announced today it
achieved record revenue of $107 million and more than doubled its
staff in 2012. The company's annual revenue increased 238%, and
Rocket Fuel had its strongest year of client additions and employee
headcount since inception.
Programmatic buying -- the ability to bid on an advertising inventory
source, in real time, for the opportunity to show one specific ad to
one consumer in one specific context -- continues to gain momentum.
Research firm IDC has projected that programmatic buying will grow at
53% per year between 2011 and 2016, and will account for 58% of
indirect display ad sales and 20% of all display advertising.
Furthermore, IDC cites programmatic buying as the fastest growing
sector in digital advertising, eclipsing mobile, video, and social
advertising spending. eMarketer, Parks Associates, and Forrester have
all published independent analysis that confirms the growth and
impact of programmatic buying across the digital advertising
ecosystem.
2012 Rocket Fuel Highlights:
-- Revenue: Revenue grew from $45M to $107M with growth from new
customers in new markets as well as repeat customers shifting more
budget to Rocket Fuel.
-- Advertisers: The number of new advertisers with Rocket Fuel increased
93% in 2012 over 2011, significantly improving the company's market
share.
-- Technology: Achievements in its programmatic buying solution:
-- The artificial intelligence technology platform now simultaneously
addresses 26.237 billion daily real-time-biddable (RTB)
impressions across display, video, mobile, and Facebook
advertising inventory
-- Full RTB integration with Facebook's Advertising Exchange (FBX)
-- 8,424 CPU cores across five worldwide datacenters
-- People Growth: Total staff increased 126% from 128 employees at
year-end in 2011, to 289 employees at year-end in 2012; leadership was
further strengthened with the addition of six new executives: Eric
Porres as CMO; Scott Spaulding as Vice President of East Coast Sales;
Oliver Huelse as General Manager of Germany; Aaron Kaliner as Vice
President of Enterprise Sales; JoAnn Covington as General Counsel; and
Derek Sidebottom as Vice President of People. Ron Codd, PeopleSoft's
former CFO, joined Rocket Fuel's board of directors.
-- Worldwide Growth: Rocket Fuel opened six additional offices, further
solidifying its global presence with new offices in Amsterdam,
Atlanta, Hamburg, Raleigh-Durham, Toronto, Washington DC. It now has
offices in 15 cities worldwide. Rocket Fuel also entered the emerging
Japanese programmatic-buying market, aligning with Japan's largest
digital marketing company, cyber communications inc. (cci), a
wholly-owned subsidiary of Dentsu. Under the terms of the strategic
alliance, cci runs its digital ad-management service, "PerformanceX
Management," on top of Rocket Fuel's platform, offering full-service
brand and direct response campaigns to clients.
-- Funding: A $50 million Series C-1 investment, led by Northgate
Capital, with additional investment from Cross Creek Capital, Mohr
Davidow Ventures, Nokia Growth Capital, Summit Partners, and Comerica.
Karey Barker from Cross Creek Capital and Greg S. Goldfarb from Summit
Partners joined as board observers.
-- Recognition: The company received 11 different industry awards,
including Forbes' Most Promising Companies in America (ranked #22),
the AlwaysOn Global 250 (2 consecutive years) and OnMedia 100 (3
consecutive years), JMP Securities' Hot 100 Software Companies, and
was named one of Bay Area's Top Workplaces in 2012 according to
Workplace Dynamics.
Quotes:
"When we started Rocket Fuel in 2008, we believed that marketers and
agency media teams would want smart robots buying and optimizing
online ad space for them. It has been a true privilege to work with
our investors and our employees to make this vision a reality," said
George John, CEO of Rocket Fuel. "Since founding the company, all
trends have gone in our favor:
-- marketers became more serious about delivering quantifiable results
through digital advertising,
-- the supply of digital ad space has become increasingly abundant,
liquid, and purchasable programmatically,
-- consumers have accelerated their ecommerce activity and time spent
with digital media, across social sites, video, and through mobile
devices,
-- computational power has become increasingly inexpensive while software
for managing big data has become increasingly robust.
Broadly, the prospects for artificial intelligence and robotics have
become more evident over time -- such as Watson winning Jeopardy(R),
the Curiosity rover landing itself on Mars, and self-driving cars
becoming abundant. It's an incredibly exciting time to be part of the
advertising economy, with a $500Bn global advertising market that has
made itself increasingly available to Rocket Fuel's programmatic
buying platform, such as Facebook's creation of its exchange."
About Rocket Fuel
Follow Rocket Fuel on Twitter
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on Facebook
Read the Rocket Fuel Blog
About Rocket Fuel Inc.:
Rocket Fuel is the leading provider of
artificial intelligence advertising solutions that transform digital
media campaigns into self-optimizing engines that learn and adapt in
real-time, and deliver outstanding results from awareness to sales.
Awarded #22 on the Forbes Most Promising Companies in America list,
over 700 of the world's most successful marketers trust Rocket Fuel
to power their advertising across display, video, mobile, and social
media. Founded by online advertising veterans and rocket scientists
from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based
in Redwood Shores, California, and has offices in 15 cities worldwide
including New York, London, Toronto, and Hamburg.
SOURCE: Rocket Fuel Inc.
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