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BRIEF: Social marketing firm Moontoast raises $5MJan 15, 2013 (Boston Herald - McClatchy-Tribune Information Services via COMTEX) -- Boston-based social marketing company Moontoast said today it has raised $5 million in a second round of funding, led by the Martin Cos. of Nashville, Tenn. The investment will be used to support the development of Moontoast's Social Activation Platform, the company's growing business development, sales and client services efforts, and the expansion of its marketing and product development teams, officials said. The company also unveiled the latest version of its Social Activation Platform today, which is currently leveraged by such brands as Universal Music Group, Nike and Hyundai. The platform empowers brands and agencies to maximize their social advertising return on investment by distributing interactive, transactional rich media ads that provide premium social experiences, and deliver actionable insights and measurable business results, the company said. ___ (c)2013 the Boston Herald Visit the Boston Herald at www.bostonherald.com Distributed by MCT Information Services |