|[January 14, 2013]
Tech Titans Use Mobile to Break Retail Mold
NEW YORK --(Business Wire)--
The "Tech Titans" - Amazon, Apple, eBay, Facebook and Google (News - Alert) - are
changing the face of retail, driving sweeping change using technology.
The Titans challenge retailers to jump on their progressive bandwagon or
lose discerning consumers who will seek out competitors - often from the
showrooming convenience of mobile devices - if their expectations aren't
"Mobile technology is having a profound impact on the retail landscape
by disrupting the traditional path to purchase," said Lori Schafer, SAS (News - Alert)
Retail Executive Advisor. "Each of the Tech Titans has made vast
investments in mobile as a part of their core strategy, and it's having
a significant effect on retail. Whether introducing prospective
customers to new merchandise on a tablet through Instagram, Pinterest or
Google Shopping or letting customers pay using a smartphone, the future
is at the crossroads of mobile and analytics."
Schafer and Bernie Brennan, former Chairman of the National Retail
Federation are co-authors of Branded: How Retailers Engage Customers
with Social Media and Mobility. Together, they will probe how the
Tech Titans are using path-breaking mobility strategies during a Super
Session at the NRF 102nd Annual Convention and EXPO in New
York City on Monday, Jan. 14.
"Until recently, the Titans had separate niches," Schafer continued.
"Amazon was an e-tailer, Apple made computers, eBay (News - Alert) hosted online
auctions, Facebook was a social network, and Google was a search engine.
Today, they are reinventing retail, communications, financial services,
entertainment, travel and technology services. And mobile technologies
are especially important to their success. This is an amazing time of
technology innovation for retailers."
Schafer cites several examples:
Apple's iStore payment system is a classic mobile innovation.
With iStore, a customer can browse a retail aisle, scan a barcode
using their phone's camera, pay through iTunes, and walk out with the
purchase. No check-out lines, no staff. Schafer calls Apple the best
omnichannel retailer in business today.
eBay has made a hefty $5 billion investment in mobile
technology through recent acquisitions, including PayPal (News - Alert), which shows
major mobile promise. The Home Depot, one of the largest traditional
retailers, offers a PayPal "mobile wallet" option at every check-out
counter. Twenty other retailers are scheduled to follow. Additionally,
eBay is piloting same-day delivery using mobile technology.
Facebook is becoming more mobile-friendly. The pace at which
the company has collected an unequaled trove of consumer sentiment
data leaves traditional ratings and sentiment tracking companies
breathless. Now, Facebook is poised to cash in with marketing and
advertising companies that want to reach consumers through all
Progressive retailers work with SAS
SAS' unparalleled retail business knowledge - coupled with powerful,
advanced analytics - allows retailers to anticipate customers' wishes,
empowers retailers to act, and drives better results. SAS' customer and
merchandising solutions are available through a variety of investment,
deployment and growth options.
SAS retail customers include A&P, Aeropostale, Ann Taylor, AutoZone,
Beall's, Belk, Best Buy, Brooks Brothers, Cabela's, Carrefour, Casino,
Casual Male, Charming Shoppes, Chico's FAS Inc., DSW, Eddie Bauer,
Family Dollar, Foot Locker, Gander Mountain, Godiva, Hallmark, Hudson's
Bay Company, Kohl's, Macy's, Mark's Work Wearhouse, Marks & Spencer,
Nestle, Northern Tool & Equipment, Office Depot, Overstock.com, S-Group,
Sainsbury's, Staples (News - Alert), Tesco, Waitrose, Wakefern, Williams-Sonoma,
Winn-Dixie and 1-800-FLOWERS.COM.
For more information about SAS® Retail Intelligence Solutions
and SAS Customer Intelligence solutions, visit www.sas.com.
Visit SAS at the NRF 102nd Annual Convention and EXPO in Booth 753.
SAS is the leader in business
analytics software and services, and the largest independent vendor
in the business intelligence market. Through innovative solutions, SAS
helps customers at more than 60,000 sites improve performance and
deliver value by making better decisions faster. Since 1976 SAS has been
giving customers around the world THE POWER TO KNOW®. SAS
and all other SAS Institute Inc. product or service names are registered
trademarks or trademarks of SAS Institute Inc. in the USA and other
countries. ® indicates USA registration. Other brand and product names
are trademarks of their respective companies. Copyright © 2013
SAS Institute Inc. All rights reserved.
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