|[January 09, 2013]
The ZTE Grand S Wins the 2013 iF Design Award
LAS VEGAS --(Business Wire)--
From the 2013 International Consumer Electronics Show (CES), ZTE (News - Alert)
Corporation ("ZTE") (H share stock code: 0763.HK / A share stock code:
000063.SZ), a publicly-listed global provider of telecommunications
equipment, network solutions and mobile devices, today announced that
the ZTE Grand S - 5.0 FHD LTE (News - Alert) was honored with the 2013 iF International
Design Award. Representing a breakthrough in traditional design concept,
the ZTE Grand S was favored by 49 top international designers and stood
out amongst 4,325 entries from 51 countries. The well-respected design
award highlights the caliber of industrial design and high precision
technology behind the ZTE Grand S and proves that the brand has reached
a distinguished international stature. The device was officially
launched at CES (News - Alert) 2013 in Las Vegas yesterday.
ZTE Grand S - 5.0 FHD LTE (Photo: Business Wire)
Design philosophy: Friendly, innovative, pure & thoughtful.
The ZTE Grand S has been described as "pure" and "simple" with its white
porcelain-finish 5-inch screen and the appearance of black water drops
on the upper part of its curved back. "The inspiration for the Grand S
is truly a fusion of modern technology and human needs", said Mr. Hagen
Fendler, Global Chief Design Director, ZTE. "The device not only
provides customers with the latest in technological advancements, but is
able to capture true user demands."
Inside-out: the beautiful integration
The ZTE Grand S not only boasts style, but it breaks records with the
world's thinnest touch screen - 0.55mm, 3.14mm narrow rims and 6.9mm
super slim body. The protruding area on the back accommodates both the
camera and most of the other key components within the phone, while
providing a visual focus from the back side that will be continued in
future ZTE products as part of the design identity.
The "Inside Out" concept creates the ideal combination of aesthetics and
functionality in the ZTE Grand S. As a consequence, the ZTE Grand S
uni-body design enables this ultimately beautiful integration.
An international design team with an international vision
Good products cannot be made without talent and vision. In an effort to
create more flagship products like the Grand S, ZTE has invited Mr.
Hagen Fendler and other first-class international designers to join ZTE.
The company promotes international vision and encourages innovation and
passion in its team, a strategy that surely contributed to the ZTE Grand
S being awarded with this prestigious design award.
Due to increased global competition, brands have had to catch up to
international hardware advancements, which often cause design to come
second for many cell phones. However, with the iF International Design
Award win for the ZTE Grand S, it is clear that national brands are
posing a fierce competition with international brands in cell phone
ZTE boasts a history of over 15 years in cell phone design and has won
more than 20 international design awards to-date. With a strong design
team of nearly 400 members, ZTE has established a marketable and
user-oriented design process. It has four design centers in mainland
China and one workshop in Germany, with plans to set up design centers
in the United States and Europe in 2013 in an effort to build an
international design team to accelerate the internationalization of its
About iF International Design Award
With a 60-year history, the iF International Design Award is recognized
as one of the most important design contests and is considered the
"Design Oscar." Along with the German Red Dot Award and US IDEA Award,
it is regarded as one of the three best design awards. The contest
attracts entries from many countries every year and is known for its
strict judgment. The jury is composed of top international designers,
who lay emphasis on product design and innovation, practicality,
security, and environmental friendliness. The contest has set clear
standards on user experience-related security and durability. Previous
award winners have included international brands such as BMW, Audi and
Apple (News - Alert).
ZTE is a publicly listed global provider of telecommunications equipment
and network solutions with the most comprehensive product range covering
virtually every sector of the wireline, wireless, service and terminals
markets. The company delivers innovative, custom-made products and
services to more than 500 operators in more than 140 countries, helping
them to meet the changing needs of their customers while achieving
continued revenue growth. ZTE's 2010 revenue led the industry with a 21
percent increase to USD10.609 billion. ZTE commits 10 percent of its
revenue to research and development and takes a leading role in a wide
range of international bodies developing emerging telecoms standards. A
company with sound corporate social responsibility (CSR (News - Alert)) initiatives,
ZTE is a member of the UN Global Compact. ZTE is China's only listed
telecom manufacturer, publicly traded on both the Hong Kong and Shenzhen
Stock Exchanges (H share stock code: 0763.HK / A share stock code:
000063.SZ). For more information, please visit www.zte.com.cn.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130109006261/en/
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