[January 09, 2013]

Pacific WebWorks, Inc. 2013 New Year Update

Pacific WebWorks, Inc. (OTCBB: PWEB) today released the following business update.

As previously reported, in December of 2012 the Company reorganized its management team with current Company President K. Lance Bell assuming the additional role of CEO, James C. Roundy being installed as Vice President of Sales and Marketing, and Tanner J Purser as Controller. The Company expects the team's combined experience and expertise to enable them to provide strong leadership in moving the business forward.

During 2012 the Company re-listed on the OTC Bulletin Board exchange after having resolved the reporting issues it had encountered. The Company also continued to expend resources to defend against outstanding legal matters. As 2013 begins, Pacific WebWorks believes it is well positioned for growth, having largely resolved its former reporting and legal issues.

The Company is now focused on revitalizing its internet technology business model. The market for Software as a Service (SaaS) products was projected to grow at a robust 17.9% rate in 2012, according to a Gartner (News - Alert) Research study (see http://www.gartner.com/it/page.jsp id=1963815), with the trend expected to continue for years to come. The study highlights Customer Relationship Management software, a key component of Pacific WebWorks' software suite, for strong anticipated growth in internationa markets. The Company believes this demand creates an attractive opportunity that it plans to aggressively pursue.

Lance Bell, Company CEO, stated, "We recognize the strong demand for SaaS (News - Alert) products, particularly in underserved and developing markets, and believe that we are well positioned to serve those customers. We have been working to expand our software offerings and to establish an international framework which will enable us to service the largest possible audience. During this process, our technology suite and delivery mechanisms have matured and are uniquely suited to provide immediate value to customers at a price point that is suitable to the mass market."

Bell concluded, "We also continue to test a variety of marketing methods, with a focus on risk control, and believe that we have been able to develop some good options for going to market on a larger scale."

"The future of Pacific WebWorks begins now. The management team is excited about moving the Company forward. We are well positioned for growth and committed to creating value for our shareholders. We appreciate our many shareholders and look forward to an outstanding 2013."

About Pacific WebWorks

Pacific WebWorks provides a comprehensive suite of affordable, easy-to-use software programs for small businesses that want to create, manage, and maintain an effective Web strategy including full e-commerce capabilities. Pacific WebWorks operates a number of wholly owned subsidiaries including Intellipay, our Internet gateway, TradeWorks Marketing, Headlamp Ventures and others.

Forward-Looking Statements

All statements other than statements of historical fact included in this press release are forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and other similar expressions as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the beliefs of the Company's management as well as assumptions made by and information currently available to the Company's management. These statements are not a guarantee of future performance. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including the Company's ability to maintain sufficient credit card processing capabilities to service the demands of their hosting portfolio and other risk factors discussed under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 as filed with the Securities and Exchange Commission. Such statements reflect the current view of the Company's management with respect to future events and are subject to these and other risks, uncertainties and assumptions related to the operations, result of operations, growth strategy and liquidity of the Company. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by this paragraph. The Company has no intention, and disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise.

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