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Stipple and PEOPLE Introduce Real-Time Shopping Inside Red Carpet Photos for the Critics' Choice Movie Awards
LOS ANGELES, CA, Jan 09, 2013 (MARKETWIRE via COMTEX) --
Stipple today announces a new interactive dimension to the red
carpet images from the Critics' Choice Movie Awards (CCMA). In
partnership with PEOPLE, fans can explore and shop the 'Films and
Fashions' of the red carpet through PEOPLE.com's coverage of the
Critics' Choice Movie Awards. Stipple's interactive technology will
enable fans to learn more about the stars, their films, and styles.
The Critics' Choice Movie Awards will be held on Thursday, January
10, at 8pm EST. The red carpet pre-show begins at 6pm EST.
For the first time, many red carpet items will be accurately
available for purchase, in real-time, during the program. As part of
an exclusive partnership, PEOPLE.com will publish live,
Stipple-tagged photos in its style channel and tweet interactive
images to their millions of followers.
"We're thrilled to incorporate Stipple's interactive images into our
red carpet viewing experience for the Critics' Choice Movie Awards,"
said Janice Morris, Managing Editor, PEOPLE Digital. "Stipple
provides engaging content and shopping directly inside photos. This
partnership helps to bring red carpet images to life in real-time and
opens up new opportunities for fans to be a part of the red carpet
experience."
"The red carpets have long been 'the' place for brands to spotlight
new styles with high-profile celebrities," said Rey Flemings, founder
and CEO, Stipple. "For consumers, it's frustrating to see a great
item or style only to not be able to discover specifics about the
products. Stipple and PEOPLE place all the relevant information
immediately at consumers' fingertips."
For publishers, using Stipple'd images is easy and free. For brands,
they share their product image catalog with Stipple, which analyzes
the images and places the appropriate tags everywhere these images
appear online. Interactive images can be distributed directly into
the Twitter stream, and shared on Pinterest and across the web.
For more information and to download Stipple'd CCMA images, which
will be updated in real-time throughout the program, please visit
www.stipple.com.
About Stipple
Stipple is the global leader in image-based
advertising and commerce. More consumers see brand images on the open
web than on brand websites and through advertising combined. Only
Stipple accurately tags photos at enterprise scale and connects
images from third-party sites back to their original owners, enabling
real-time distribution of media and commerce through photos.
Publishing partners can also earn revenue through purchases made via
Stipple'd photos. Stipple's investors include Sands Capital, Kleiner
Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital, Justin
Timberlake, and other leading investors.
About PEOPLE Digital
PEOPLE.com is the No. 1 celebrity magazine
website, with more than 13 million unique users a month and more than
1 billion pageviews. Powered by an extensive team of web-dedicated
editors and writers, PEOPLE.com provides an unrivaled 360-degree look
at star lives via several channels -- the A-Z celebrity bio database,
News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch.
The site's mobile editions are read by more than 5 million users each
month, while the site's social media extensions reach nearly 10
million fans every day.
About the Critics' Choice Movie Awards
The Critics' Choice Movie
Awards are bestowed annually by the BFCA to honor the finest in
cinematic achievement. The BFCA is the largest film critics
organization in the United States and Canada, representing more than
270 television, radio and online critics. BFCA members are the
primary source of information for today's film going public. Eligible
films were released in 2012. The accounting firm of CMM, LLP tallied
the written ballots.
Since its inception in 1995, the Critics' Choice Movie Awards has
been a star-studded bellwether event of the movie awards season.
Historically, the Critics' Choice Movie Awards are the most accurate
predictor of the Academy Award nominations. Among the attendees at
last year's show were George Clooney, Brad Pitt, Meryl Streep,
Leonardo DiCaprio, Charlize Theron, Bob Dylan, Martin Scorsese and
Steven Spielberg.
Cristina Dunning
cristina@knock2x.com
503-507-4758
SOURCE: Stipple
mailto:cristina@knock2x.com
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