[January 09, 2013]

dotMobi and Nginx, Inc. Bring Device Awareness to Web Servers

Nginx, Inc., provider of the high-performance NGINX Web server, and mobile Web technology specialist dotMobi today announced the immediate availability of a device detection module for NGINX using dotMobi's (News - Alert) DeviceAtlas^® solution.

Speedy, accurate and reliable device detection is critical for serving customers across an increasingly fragmented Web landscape of desktop, mobile and gaming devices. Now, a new DeviceAtlas module for NGINX allows the task of real-time device detection to shift to the server layer from the traditional application layer in the "technology stack." This means all applications above the server layer of the technology stack benefit from world-class device intelligence in real time, which reduces infrastructure costs and optimizes application loads.

Igor Sysoev, Principal Architect and CTO of Nginx, Inc., said, "On-the-fly device detection for large-scale, heavy-load websites presents a performance challenge at the application layer. The DeviceAtlas module for NGINX enables us to offload device detection from applications to the Web server, a logical step that helps us ensure the best possible customer experience."

dotMobi developed the DeviceAtlas module in close collaboration with Nginx, Inc. To ensure that the module worked as designed, dotMobi enlisted online soccer community site Transfermarkt, a long-time NGINX user with Web portals in seven countries and demanding traffic needs to be met. As an example, the www.transfermarkt.d site alone receives 36 million visitors each month, making it one of Alexa's 3,000 busiest sites. The DeviceAtlas module for NGINX gave Transfermarkt the high-speed device awareness they needed to handle mobile traffic and quickly adapt content according to the requesting device's properties.

"The DeviceAtlas module for NGINX is significantly more efficient than integrating a device detection solution at the application layer for a site with our level of traffic," said Dirk Willibrand, System Administrator at Transfermarkt.

Eileen O'Sullivan, dotMobi COO, said, "One of the many ways that DeviceAtlas leads the device detection marketplace is that it was built from the ground up for high-performance, high-speed device detection. Adding this functionality at the Web server layer of the technology stack offers significant advantages to organizations who value performance and efficiency."

DeviceAtlas provides detailed and up-to-date device intelligence on mobile and Web-enabled devices with a high-speed API capable of making millions of detections per second. DeviceAtlas is used by a variety of large brands and Fortune 100 companies, including Adobe, Sprint, IBM, General Motors (News - Alert) and Target. The DeviceAtlas module for NGINX is available from www.deviceatlas.com.

For more in-depth information on the DeviceAtlas module for NGINX, dotMobi has a case study available at www.deviceatlas.com/case-studies/nginx-case-study.

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile devices with speed, accuracy and relevant content. Visit http://dotMobi.mobi for more information on .MOBI domains and all dotMobi services, including DeviceAtlas and the goMobi mobile website publishing solution.

About Nginx, Inc.

Nginx, Inc. is a company started in July 2011 by Igor Sysoev, the original author of NGINX. Nginx, Inc. develops and maintains NGINX open source distribution, and offers commercial support and professional services for NGINX.

The NGINX project started in 2002 and grew dynamically over the past 10 years, thanks to the vision of Igor Sysoev, and the enthusiasm and support of its loyal community of users and developers. It is now the second most popular open-source Web server worldwide, according to the latest Netcraft survey.

NGINX is used by more than 25 percent of the top 10,000 busiest sites, including Netflix, Facebook (News - Alert), Zappos, Groupon, LivingSocial, Hulu, TechCrunch, Dropbox and WordPress, as well as by over 12 percent of the entire Internet website population.

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