|[January 03, 2013]
WiserTogether, Inc. Announces a Strategic Investment by Blue Heron Capital
RICHMOND, Va. --(Business Wire)--
WiserTogether, Inc. announced a strategic investment by Blue Heron
Capital. Washington, DC based, WiserTogether, Inc. is one of the fastest
growing companies in healthcare IT and helps users evaluate and select
effective treatment/care options for their health condition. The company
offers a highly personalized, data-driven decision support tool for
users to understand their options and engage with their physicians about
treatments that best meet their personal, financial, and medical needs.
WiserTogether addresses a critical need in the marketplace. For
patients, health decision-making is stressful, highly personal, and
extremely challenging. Anyone who has faced a health choice either for
themselves or for someone in their care knows how hard and unsatisfying
the process can be. Current services and tools that support patient
decisions fail to meet evolving patient needs and are struggling to
scale due to legacy infrastructure and model limitations. As forces
unleashed by ever-increasing healthcare costs and Affordable Care Act
take hold, patients are expected to play a crucial role in determining
how care is accessed, used and experienced. Demand for such services is
expected to increase 15-fold across the next five years and patient
decisions will impact $350 billion annually, involving every player in
healthcare - employers, insurance carriers, and providers.
WiserTogether's award-winning platform - Wiser Health - has been built
from the ground up to address these needs. The company's unique data on
peer-patient and doctor decisions, its engaging decision support
framework, its industry-leadin technology infrastructure, and its tier
1 partnerships have helped the company establish a unique leadership
position in the marketplace. The company sells its highly-scalable
treatment selection and shared decision support platform to self-insured
employers, carriers, and other health care payers who in turn provide
the product to their employees and covered plan members. Today,
WiserTogether's products reach 1.5 million people across the United
WiserTogether partnered with Blue Heron Capital due to its deep
expertise in the healthcare space. Key Blue Heron investors include Tom
Byrd, formerly the President of Anthem (VA) and Mike Frazier, formerly
the CEO of Genworth. Other investors include past CEOs and Board members
of renowned healthcare institutions. "We are thrilled to be working with
Blue Heron Capital. Tom Byrd and the other investors are on the cutting
edge of the changing healthcare landscape and their operational
expertise and networks are helping us as we scale our rapidly growing
business," said Shub Debgupta, CEO and Founder of WiserTogether.
"WiserTogether is a remarkable company with a unique, value-added
product that is helping to improve the care process and health outcomes.
I am excited to work with such an innovative and high quality team,"
said Tom Byrd with Blue Heron Capital.
About WiserTogether, Inc.
WiserTogether, Inc., helps patients choose the right care at the right
time. It offers an innovative, web- and mobile-based treatment selection
& shared decision support platform that helps patients make
evidence-based, cost effective treatment decisions across
musculoskeletal, cardiovascular, mental health, diabetes, pregnancy and
respiratory illnesses. Patients using WiserTogether's platform achieve
better health outcomes through more effective treatment decisions saving
payers money. Today, more than 1.5 million people have access to the
WiserTogether's platform at Fortune 1000 employers and Health Plans in
the USA. To learn more, please visit www.wisertogether.com.
About Blue Heron Capital
Blue Heron Capital is an innovative alternative investment group
representing a proprietary network of executives, entrepreneurs, high
net worth individuals and family offices. We focus on investing in
growth equity and lower market buyout opportunities. Blue Heron only
invests in companies where someone from our network adds real and
relevant value. Once committed to a deal, our value-added lead investor
represents our firm as a board member to help drive company growth. Our
commitment is to build fruitful and sustainable partnerships between
management and our investor network. To learn more, please visit www.blueheroncap.com.
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