|[January 01, 2013]
Ready to Soar! American Girl's 2013 Girl of the Year Turns Passion into Persuasion to Promote Arts Education
MIDDLETON, Wis. --(Business Wire)--
On January 1, 2013, girls everywhere will be inspired by Saige
Copeland, American Girl's 2013 Girl of the Year®.
Saige is a spirited and imaginative young girl who loves painting and
horseback riding at her grandma's ranch in Albuquerque, New Mexico-the
hot-air balloon capital of the world. When budget cuts take away art
class at school and a horse she loves might be sold, Saige draws on her
talents, mobilizes others, and takes action to improve the world around
her. Saige's collection is available for one year; the character comes
to life with a beautiful 18-inch Saige™ doll featuring long
auburn hair and an array of outfits and accessories, including a hot-air
balloon and a posable horse. And, to extend the fun for girls, a new
movie based on Saige's stories will premiere in 2013 on DVD from
Universal Studios Home Entertainment.
American Girl's 2013 Girl of the Year, Saige Copeland (Photo: Business Wire)
The 2013 Girl of the Year books, Saige and Saige Paints the Sky,
written by Jessie Haas, introduce readers to a nine-year-old girl who
sees life as an open canvas waiting to be filled with what inspires her
most-art and horses. When these creative outlets become threatened,
she's driven to action. With a little imagination, confidence, and
determination, Saige brings her family and friends together to raise
money for an after-school arts program. The nonfiction section in the
back of the Saige books features real girls who, like Saige, overcome
obstacles and use their talents to make a difference in their
To support Saige's message of preserving arts programs in U.S. schools,
American Girl is sponsoring a school grant contest and partnering with
Americans for the Arts, the nation's leading nonprofit organization for
advancing the arts and arts education. American Girl's "Shine On Now"
charitable initiative will provide financial support to the
organization's Arts Education Program, which provides arts education
professionals with the information, materials, and resources they need
to enrich student experiences with the arts.
To further engage girls, American Girl is introducing the following
the Arts School Grant Contest: Starting January 1,
elementary art teachers can enter to win one of thirteen grants
totaling $45,000 for their schools' art programs by submitting a
digital image of a hot-air-balloon-themed art project and a written
essay that conveys why the arts matter in their schools. Entries must
be received via the online form by May 31, 2013.
Soar with Saige Sweepstakes: Girls can share their artistic
talents by downloading a hot-air balloon template from americangirl.com/girloftheyear
and creating a colorful design using crayons, markers, or pencils.
All balloon artwork sent to American Girl by April 1, 2013, will be
uploaded to an online hot-air balloon mosaic and automatically entered
to win one of ten prize packages.
Saige Learning Guide: American Girl has teamed up with
Americans for the Arts to create this free, downloadable curriculum,
which encourages children to draw on their imaginations and discover
how creative they can be. Students in grades 3 to 6 will enjoy reading
Saige's stories and doing the fun art activities outlined in this
curriculum. Activities for parents to engage in with their kids are
also available via Americans for the Arts' website:
Saige Retail Events: Starting on January 1, girls can take part
in Saige-themed events at American Girl retail stores nationwide,
including painting demonstrations, free craft activities, photo
opportunities, and delicious Saige-inspired meals.
On January 1, 2013, the Saige collection will be available
through American Girl's catalogue, at americangirl.com, and at
all American Girl retail locations. To learn more about the Saige
contests and promotions, go to americangirl.com/girloftheyear
or American Girl's Facebook (News - Alert) page at facebook.com/americangirl.
To request a free American Girl catalogue, call 1-800-845-0005.
About American Girl
American Girl Brands is a wholly owned subsidiary of Mattel,
the world's leading toy company. Since American Girl's inception in
1986, the company has devoted its entire business to celebrating the
potential of girls ages 3 to 12. American Girl encourages girls to
dream, to grow, to aspire, to create, and to imagine through a wide
range of engaging and insightful books, age-appropriate and educational
products, and unforgettable experiences. In meeting its mission with a
vigilant eye toward quality and service, American Girl has earned the
loyal following of millions of girls and the praise and trust of parents
and educators. To learn more about American Girl or to request a free
catalogue, call 1-800-845-0005, or visit www.americangirl.com.
About Americans for the Arts
For more than 50 years, Americans for the Arts has led the national
effort to ensure that every American has an opportunity to participate
in and appreciate all forms of the arts. Championing the cause of the
arts and arts education in communities across the country, the
organization dedicates itself each year to providing programs that help
foster an environment in which the arts can thrive and contribute to the
creation of more livable communities; generate more resources to support
arts and arts education; and build individual appreciation of the value
of the arts. From their offices in Washington, D.C. and New York City,
they proudly serve more than 150,000 members and stakeholders annually.
Learn more at www.artsusa.org
or by calling (202) 371-2830.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130101005006/en/
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