|[December 27, 2012]
New Survey Finds 75 Percent of Americans Plan to Stay Home This New Year's Eve
PAWTUCKET, R.I. --(Business Wire)--
The majority of Americans will be ditching fancy clothes, overpriced
drinks and crowded venues this New Year's Eve, opting instead for
gatherings with friends and family in the comfort of their own home,
according to a recent survey released by Hasbro (NASDAQ: HAS). The
survey found that 75 percent of Americans will ring in the New Year by
staying in, forgoing the traditional hassles of a night on the town.
"With so many New Year's celebrations taking place at home this year, we
know that hosts will be looking for the perfect entertainment options to
kick off 2013," said Jonathan Berkowitz, vice president of marketing for
Hasbro Gaming. "Getting a group together for a laugh-till-you-cry game
of SCRABBLE CATCH PHRASE or an epic, nail-biter of a game of JENGA will
certainly be a fun, memorable way to start the new year."
For tips on hosting a memorable New Year's game night visit www.Facebook.com/HasbroGameNight.
While games are a great way to keep everyone entertained at your party,
some words of advice when picking teams - don't pick just anyone to be
your gaming partner! Nearly 40 percent of those polled said they'd least
like to partner up with their boss for a game night. And in-laws and
parents didn't fare much better. Among those polled, 21 percent said
they'd least like to partner with their in-laws, and 15 percent said
they'd avoid teaming up with dear old mom and dad. Choosing a best
friend or spouse as a teammate seemed to be the best choice among adults
Along with these helpful hints on how to stack (or rather how not to
stack) the teams to keep everyone in the gaming spirit, Hasbro has the
perfect lineup of games to get the party started and keep it going until
the ball drops this year. Set the mood right from the get-go by setting
up a JENGA game by the food and drinks. Guests can try their hand
at a few JENGA moves while mingling and eating throughout the night.
Invite each guest to share a resolution for 2013 or a favorite memory
from 2012 for each block they successfully remove.
If you're expecting a large crowd, be sure to introduce SCRABBLE
CATCH PHRASE to the party. Everyone can get in on the action by
yelling out guesses to the clues shouted out by each team. To get
partygoers up and out of their seats, break out a classic like TWISTER
to keep the energy level up asyou countdown to midnight. For those high
rollers in the crowd, roll out YAHTZEE to see who's feeling
lucky. And for the artists in the room, let them showcase their
abilities in the DRAW SOMETHING game.
A few additional tips to make your at-home celebration a slam-dunk this
Keep it simple: One of the joys of staying in on New Year's is
avoiding the holiday hassle. Keep the relaxed theme going by sticking
to simple finger foods and easy beverages that don't require many
ingredients. Or, make it a potluck and let each partygoer contribute
to the spread. The less complicated the party, the more you get to be
part of the action.
Have prizes ready to go: Who doesn't love a trophy or the sweet
taste of a victory chocolate to commemorate their game night win Have
some small prizes ready for the winners to encourage friendly
competition throughout the night.
Don't forget the camera: You'll want to remember the victory
dances long after the night ends so keep that camera handy to capture
the most memorable moments of the night. Extra points for sharing them
via social networks to keep the fun going long after the party ends.
And a great picture from your 2012 New Year's game night will be the
perfect photo for your 2013 New Year's invitation. You'll be a step
ahead of the game for next year!
Ringing in the New Year at home with games will become a tradition you
can look forward to for years to come. For more information on JENGA,
TWISTER, SCRABBLE CATCH PHRASE, YAHTZEE, DRAW SOMETHING, and other fun
games from Hasbro, please visit: http://www.hasbro.com/gamenight,
and be sure to "Like" the Hasbro Game Night Facebook (News - Alert) page for all the
latest Hasbro Game Night news: http://www.facebook.com/hasbrogamenight.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the
world. The Hub TV Network is part of a multi-platform joint venture
between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB,
DISCK), in the U.S. Through the company's deep commitment to corporate
social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
2012 Hasbro, Inc. All Rights Reserved.
The Hasbro Survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 U.S. adults, ages 18+, between November 27th and December
3rd, 2012, using an email invitation and an online survey. Quotas have
been set to ensure reliable and accurate representation of the U.S.
adult population ages 18+. Results of any sample are subject to sampling
variation. The magnitude of the variation is measurable and is affected
by the number of interviews and the level of the percentages expressing
the results. For the interviews conducted in this particular study, the
chances are 95 in 100 that a survey result does not vary, plus or minus,
by more than 3.1 percentage points from the result that would be
obtained if interviews had been conducted with all persons in the
universe represented by the sample.
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