[December 20, 2012]

Consumers Spend Over 130 Years Interacting with BrightLine Advertising Solutions Within 2012

BrightLine, the leading provider of interactive television solutions for entertainment and advertising, today announced cumulative yearly engagement numbers for 2012. The outcome is not only tribute to the high level of innovation consistently coming from BrightLine, but also a public decree of their current successes improving advanced TV effectiveness and wide audience influence. Over the last nine months, BrightLine has seen astounding overall engagement numbers across a medium once deemed extinct. In 2012, we have seen consumers voluntarily spend the equivalent of over 130 years interacting and exploring with BrightLine-designed In-Television™ solutions.

BrightLine's branded channels have garnered supreme engagement for nearly 500 interactive campaigns across television, tablets, mobile and gaming consoles for top 200 marketers around the world. These brands have seen unparalleled engagement with over 1.2 million hours of direct, voluntary consumer interaction across media channels in the last nine months. It also reveals the average branded interactive campaign engaged approximately 1 million people for at least 3 minutes.

"We strive to intriue your customers in new and personal ways whenever, wherever, and however they want to engage. We are pleased with the numbers but it only reflects the organic growth we have seen throughout the year," said Jacqueline Corbelli, Founder, Chairman and CEO, BrightLine. "We have spent the past nine years researching and analyzing how consumers want to interact with advertising across most platforms and devices. We have been able to develop and adapt our custom experiences to reflect those best practices and we've designed solutions built on these findings to actively engage targeted consumers."

With the ever changing and rapidly evolving landscape of technology, viewers are finding more reasons to engage with brands through interactive advertising content. Our experiences provide the tools for advertisers to increase the duration of engagement and break through the clutter to connect with the viewer, transforming a monologue into a dialogue. A fact that resonates in the data point reflecting consumers have spent more than 51,500 days over the last year exploring branded solutions developed by BrightLine.

About BrightLine

BrightLine is the leading global provider of interactive television solutions for entertainment and advertising. BrightLine's data-driven In-Television™ solutions increase consumer engagement, brand recall, purchase intent, and sales. With over 500 executed interactive programs in over 90 million households, the company transforms passive 30-second commercials into dynamic, superior, viewer-driven brand interactions. BrightLine's proprietary iQ™ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated, programmatic advertising experiences. BrightLine's platform agnostic solutions launch across all television platforms, including cable and satellite, telecom companies, gaming consoles, connected televisions, smartphones, and tablets. Learn more about how BrightLine is revolutionizing advertising at www.brightline.tv.

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