[December 18, 2012]

Cheers to Your Peers! California Colleges Share Their Festive Holiday Non-Alcoholic Recipes for New Year's Eve

RADD^®, the entertainment industry's voice for road safety, issued a call to action this holiday season: "What's the Plan Friends Don't Let Friends Drive Drunk... Do You ^®" RADD's message challenges college students throughout California to agree on a plan to get everyone home safely BEFORE they go out to party, and to be a responsible party host.

Campuses are typically quiet over the holiday while students enjoy their winter break as a time to celebrate with friends and loved ones at home. In order for everyone to return safely back to campus after the holidays, RADD suggests the following celebration strategies:

If you're going out:

• Choose a volunteer designated driver or call a cab before venturing out.
• Plan ahead to share your safe ride so everyone doesn't arrive in their own car
• Visit www.collegeisRADD.org to find RADD Rewards bars and restaurants in your neighborhood that honor designated drivers with free rewards

When you're the host:

• Make sure to serve plenty of food throughout your event
• Honor designated drivers and non-drinking friends with festive non-alcoholic drinks ("mocktails") that are creative and exciting.

Several of RADD's California college partners and local RADD Rewards hospitality partners agreed to share their favorite mocktail recipes to spark up this year's holiday celebrations.

Here are a few:

• "Sac State Mango Pina Colada Mocktail", from Cal State Sacramento (Sac State), Sacramento State Student Health & Counseling Services

• "Virgin Preservation Libation" by Jason Poole from RADD Rewards partner venue Pour House in Sacramento (Voted #1 Bloody Mary Mix in California & #2 in the USA, and a national Vodka brand's 2012 Competition) http://preservationandco.com

Combine ingredients below in a large jar or pint glass (makes 1 serving):

Serve with a long straw and stir occasionally. Enjoy!

• "Northridge Matador Cooler" from Cal State University Northridge (CSUN), Health Promotions Department

• "Paper Moon" and "Natasha Mila" by RADD Rewards partner, The Edison, in Downtown Los Angeles

• "Mai UCI Tais" from University of California-Irvine (UCI) Health Education Center

• "Two for the Road" from Cal State University- San Marcos (CSUSM), Health Education Center

The California College DUI Awareness Project, produced by RADD in partnership with the University of California Irvine's Health Education Center, is funded by a grant from the California Office of Traffic Safety through federal funds from the National Highway Traffic Safety Administration. The project brings the RADD Designated Driver Rewards program to 16 college campuses across the state, encouraging the use of designated drivers, cabs and public transportation to avoid driving under the influence

Over 240 RADD establishments (bars/restaurants) throughout California donate incentives and rewards to students and other adults who serve as the designated driver for their friends. Toyota Motor Sports U.S.A. supports the RADD campaign with incentives for on-campus events. Visit www.collegeisRADD.org for more information and the complete list of participating retailers.

Participating campuses are currently grouped into five active regions: Sacramento Region (UC Davis, Sacramento State, University of the Pacific); Los Angeles Region (UCLA, USC, Cal State Northridge); Orange County Region (UC Irvine, Cal State Fullerton, Concordia University); San Diego Region (UC San Diego, University of San Diego, San Diego State, Cal State San Marcos); and the newly added Inland Empire Region (UC, Riverside, Cal State San Bernadino, University of Redlands). The grant also supports expansion to the Bay Area Region this year, with recruitment of partner campuses starting in January.

ABOUT RADD:

RADD, the entertainment industry's voice for road safety, leverages its connections with responsible bars and restaurants to provide free non-alcoholic drinks, appetizers and other incentives to designated drivers carrying RADD cards. Participating businesses get free listings on regional websites and campus directories connected with the program.

RADD's efforts were lauded in the National Highway Traffic Safety Administration's report showing DUI deaths in California declining from 950 in 2009 to 791 in 2010. Paul McCartney and Aerosmith through ZZ Top - including, Marc Anthony, Black Eyed Peas, Melissa Etheridge, Faith Hill, Jamie Lee Curtis, Trisha Yearwood, Elton John, Little Richard, Reba McEntire, Tim McGraw, No Doubt, Shaquille O'Neal, R.E.M., Justin Timberlake, and over 500 celebrity messengers have served as RADD spokespeople, saying to their fans: "Your lifestyle is your business. Don't take it on the road"™ For more information, please visit: www.collegeisRADD.org

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