|[December 18, 2012]
Demandbase Partners with 10x10 Campaign for Girls Education to Reach Targeted Global Businesses
SAN FRANCISCO --(Business Wire)--
Inc., the real-time targeting and personalization platform, today
announced the early results of a new campaign to target and engage
donors at the top global companies on the behalf of the 10x10 Campaign
for girls education. Demandbase's technology is helping 10x10 to laser
target employees at philanthropic companies with the greatest global
influence in order to drive awareness and donations to support the cause.
Directed by Academy Award nominated director Richard E. Robbins, with
voice performances from Meryl Streep, Kerry Washington, Selena Gomez and
others, Girl Rising reveals the extraordinary stories of girls
from around the globe, fighting to overcome impossible odds on the road
to realizing their dreams of education. In an effort to drive donations
and support, the Demandbase platform serves personalized display ads to
engage people who work at a pre-determined list of 57 companies for
their philanthropic efforts and global influence.
Early results have shown increased clicks, impressions, social sharing,
and donations to the cause. Ads personalized for each specific
organization-along with the company's name and a tailored message-have
increased its click-thru rate for 10x10 ads by 3X and 60 percent of the
target companies engaged with the organization within the first month of
the campaign launch.
"As a campaign that needs to make the most of our resources, we're
thrilled to work with Demandbase and target those who are most likely to
be excited to engage in our effors for girls education," said Holly
Gordon, Executive Director of the 10x10 Campaign.
With Demandbase, prospects can be identified by the business they work
served only to the predetermined company targets. Initial results have
shown that companies that received the ad were 4.4 times more likely to
engage with 10x10.
"One of the core values at Demandbase is giving back to the community,
both here in San Francisco and on a global scale," said Chris Golec, CEO
of Demandbase. "We're thrilled to be able to use our technology to help
drive the organizational support necessary to bring education to girls
10x10 is a global campaign to educate and empower girls - working to
create a ripple effect that will transform communities for generations.
At the center of this campaign is an innovative feature film, Girl
Rising, which journeys around the globe to witness the strength of
the human spirit and the power of education to change the world. From
Robbins and the award-winning producers of The Documentary Group and
Vulcan Productions, Girl Rising spotlights the stories of
unforgettable girls born into unforgiving circumstances. It captures
their dreams, their voices, and their remarkable lives.
is the first real-time targeting and personalization platform for B2B,
transforming the effectiveness of marketing programs and marketing's
ability to impact revenue. While personalization tools have long existed
for B2C, until now, none were geared specifically to enable B2B
marketers to make online interactions more effective, delivering the
Demandbase's Real-time Identification service bridges the gap between
known and anonymous web visitors by identifying and segmenting the
companies visiting a website, and providing detailed, targetable
business attributes in real-time. Demandbase integrates with other sales
and marketing technologies to deliver unique intelligence about web
visitors, and better attract, convert and retain the right customers.
Enterprise leaders and high-growth companies alike use Demandbase to
drive better marketing performance. For more information, visit http://www.demandbase.com.
About 10x10 and The Documentary Group
10x10 was founded by award-winning journalists at The Documentary Group
and Paul G. Allen's Vulcan Productions, along with strategic partner,
Intel (News - Alert) Corporation. 10x10 is built on a foundation of partnerships with
NGOs, corporations, policy makers, and grassroots organizations - all
working to change minds, lives, and policy. 10x10's coalition of NGO
partners include a high-impact network of champions and leaders in
girls' education. These organizations provide life-changing services to
girls every day, and are among the best practitioners of their kind.
10x10's film, Girl Rising, will be broadcast by CNN Films.
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