|[December 18, 2012]
SGN Deploys Cross-Platform Development Tool MasterKey
LOS ANGELES --(Business Wire)--
SGN (News - Alert), a leading developer of cross-platform social and mobile games,
today announced the official launch of MasterKey, a proprietary
technology that speeds development of cross-platform titles. Created as
part of a company-wide strategy to streamline SGN's development process,
MasterKey significantly reduces the time, effort, and cost required to
publish a game across Facebook (News - Alert), iOS and Android. The innovative process
has already proven successful in a number of SGN's hit games, including Panda
Jam and Bingo Blingo.
"Consumers want to be able to play our games on every device and
platform, so it's a top priority for SGN to execute a cross-platform
strategy effectively," said Chris DeWolfe, CEO and co-founder of SGN.
"MasterKey enables us to do so efficiently while creating multiple
revenue streams for each game we develop."
With the new technology, games are developed using industry standard
technologies before undergoing a process that cuts conversion time by up
to 80%, compared to the traditional process of completely re-coding for
an additional platform. Multiplied by the number of distribution
platforms, the advantage afforded by MasterKey becomes even more
significant. Currently used for internal development, SGN plans to make
this technology available soon to third-party developed games published
through its network.
SGN connects people around the world through great games. As a top
developer and publisher of cross-platform games on Facebook, iOS, and
Android (News - Alert), SGN lays clam to hit titles such as Fluff
Friends Rescue, Jewels
of the Amazon, Bingo
of Glory, MindJolt,
Jam. The company is led by co-founder and CEO, Chris
DeWolfe, one of the original founders of MySpace (News - Alert).
SGN games have been installed over 200 million times on leading mobile
and social platforms, making it one of the largest cross-platform gaming
companies in the world. Based in Los Angeles, SGN is backed by Austin
Ventures, with studios in Buenos Aires and San Francisco. For more
information, please visit www.sgn.com.
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