Research and Markets Adds Report: North American Aftermarket Automotive Apps - Strategic Analysis of Vehicle Information, Service and Management Apps
Dec 18, 2012 (Close-Up Media via COMTEX) --
Research and Markets has announced the addition of Frost and Sullivan's new report "North American Aftermarket Automotive Apps - Strategic Analysis of Vehicle Information, Service and Management Apps" to its offerings.
In a release, Research and Markets noted that report highlights include:
OEMs, Third-Party Developers Taking Lead in Pushing Market over 300 Apps
Despite the increasing availability of apps related to vehicle service and management, automotive market participants are still struggling to develop successful business models around these mobile platforms. However, as consumer connectivity increases in North America, OEMs and third-party developers are expected to see steady and sustainable revenue through app-related business models, while posing a threat to aftermarket participants with advanced vehicle diagnostics apps. This research examines the key trends in vehicle service and management apps, competitive dynamics, and market factors to provide a comprehensive understanding of aftermarket automotive apps.
- OEMs are shifting from free app models to free/premium models or telematics-based app models that are expected to provide new avenues of revenue. Third-party developers are to continue relying on advertisements but are also increasing focus on other monetization models such as lead generation fee, revenue sharing, and listing fee.
- Aftermarket participants and dealerships are primarily using apps as customer convenience options in their overall e-commerce strategies. The development of revenue models for apps remains a challenge for these channels.
- Alliances with established or upcoming third-party developers (e.g., Bosch with BunsenTech and CarZen with dealer chains) are a viable strategies for all automotive participants to expand and create maximum value from their own app developments.
- Vehicle management apps, particularly remote diagnostics and prognostics, are likely to progress towards paid models. These apps will boost service and maintenance revenue for the OES channel but will pose a major threat to aftermarket retailers and distributors.
- OEMs such as GM, Hyundai, and BMW are actively working on bringing in more vehicle management apps to their existing portfolios.
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