[December 18, 2012] TELiBrahma Launches Reality Advertising Platform Tweet Dec 18, 2012 (Close-Up Media via COMTEX) -- TELiBrahma, a provider of mobile marketing technology, announced the US market with the debut of its latest visual recognition augmented reality advertising platform, Point. "We are excited about what Point can achieve by integrating traditional media and experiences with digital," said Suresh Narasimha, CEO of TELiBrahma, in a release. "We believe AR will become mainstream by focusing on utilities and metrics. With Point, we always focused on delivering utilities instead of just the gimmick. With solutions for different verticals, we have consistently delivered value in terms of media metrics, brand experience and sales conversions." Using Point, consumers can scan the brands' augmented print ads and instantly gain access to enhanced information including 3D overlays and video demos of new products. The platform's image recognition allows marketers and advertisers to go beyond the QR code by simply scanning an image or logo ID and produce higher ROI. Point is available on a majority of smartphones and feature phones that have cameras. The app is available across several platforms including iPhone, Android, BlackBerry, Nokia, and Windows and is accessible at pointart.mobi. TELiBrahma is an Intel-funded company. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]