|[December 17, 2012]
Comcast More than Doubles Spanish-Language On Demand Content on TV and Online with Xfinity Latino
PHILADELPHIA --(Business Wire)--
Comcast (News - Alert), a global media and technology company, today announced the
launch of Xfinity Latino, an updated suite of video products and
services developed exclusively to serve Hispanic customers. Xfinity
Latino delivers ten new popular Hispanic channels as well as doubles
Comcast's Hispanic On Demand content on TV and online.
The upgraded channel lineup includes new television networks such as
BabyFirst TV Americas Español, beIN SPORT Español, Centroamerica TV, LAS
(Latin American Sports), Pasiones, and Vme Kids. Subscribers will also
get access to alternate feeds of Telefutura, Telemundo and Univision,
giving customers access to watch or record programs from both East and
West Coast broadcasts from all three channels. In addition, Xfinity
digital customers will receive the new interactive Xfinity Latino
Xfinity Latino Entertainment is an exclusive interactive channel for
Comcast customers that keeps them updated on programming highlights and
helps them maximize their viewing experience using easy-to-use
interactive features. For the first time, the channel enables customers
to navigate and directly access On Demand content using an embedded
interactive menu. The channel is hosted by a variety of TV personalities
from Telemundo and also includes how-to video tutorials, recommendations
for available On Demand content on TV and online as well as future
primetime coverage of special events and programming.
These new offerings represent the most complete and compelling upgrade
of the Xfinity TV Hispanic lineup since its introduction.
"Xfinity Latino is the result of years of planning and innovation
focused on delivering the best Spanish-language video experience for
cutomers," said Ruben Mendiola, vice president and general manager of
Multicultural Video Services. "As a Hispanic, I'm proud that Xfinity
Latino brings together the very best programming channels, exclusive
content, flexibility, convenience and value that Hispanics are looking
With the addition of beIN SPORT Español and LAS, Xfinity will have one
of the most comprehensive Spanish sports lineups covering all Spanish
League (La Liga) soccer matches, South American World Cup qualifiers,
baseball from Cuba, and baseball, basketball and volleyball from Puerto
Rico, in addition to wrestling, boxing and Mexican rodeo.
For kids, Xfinity Latino brings together BabyFirst Americas Español, Vme
Kids and Discovery Kids, offering one of the industry's most complete
Hispanic pre-school offerings available anywhere. Xfinity Latino adds
more Spanish-language entertainment options to Comcast's already robust
Hispanic video package, giving customers more quality choices and value
than ever before.
The launch of Xfinity Latino builds upon the introduction of www.Xfinity.com/latinoTV
last year, our Internet destination with access to almost a thousand
Spanish-language movies and shows online free to Xfinity Latino
customers. More recently, Comcast teamed up with Music Choice, the
multi-platform video and music network, to bring customers access to the
most extensive collection of Hispanic music videos and original artist
content ever available On Demand.
The Xfinity Latino video entertainment experience is available as a
standalone video service or as part of double or triple play bundles.
All current MultiLatino video customers will automatically be upgraded
to receive the new Xfinity Latino video lineup at no additional charge.
Channel lineups and availability may vary by market. The new content
from Xfinity Latino combined with the Xfinity SurePrice Double Play and
the Hispanic Triple Play (News - Alert) with free carefree minutes to Latin America,
provide customers with the most value and bundle options available
anywhere. For more information, please visit www.comcast.com/nuevoscanales.
About Comcast Cable:
Comcast Cable is the nation's largest video, high-speed Internet and
phone provider to residential customers under the XFINITY brand and also
provides these services to businesses. Comcast has invested in
technology to build an advanced network that delivers among the fastest
broadband speeds, and brings customers personalized video,
communications and home management offerings. Comcast Corporation
(Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com
for more information.
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