|[December 13, 2012]
Dongbu HiTek Penetrates Chinese Smart Phone Market
SEOUL, South Korea --(Business Wire)--
Dongbu HiTek today announced that it has scored two big wins in the
Chinese smart phone market, naming Beijing-based Tianyu Communication
Equipment Company and Shenzen-based Skyworth Group as new customers. The
Korean provider of specialty ICs confirmed that it has initiated volume
shipments of advanced touch-screen controller chips to both companies.
The touch-screen controllers destined for China specify a 300 Hz frame
rate, some three times faster than previous generation smart phones.
This faster rate facilitates touch-drawing of continuous figures on
screen without interruption. The controllers also enable 10-finger
multi-touch capability for playing on-screen instruments such as a
piano. Moreover, the controllers conserve power as they draw only 2.5 mA
compared to 10 mA for previous generation phones (based on 80 Hz frame
rate). These advanced chips are ideal for use with 4.3-, 5.0- and
7.0-inch smart-phone screens.
Touch-Screen Foothold in China
According to Dongbu HiTek, the two wins disclosed today are significant
as they mark the Korean company's major penetration into serving the
broader Chinese market. While continuing product development efforts
with both Tianyu and Skyworth in the smart phone segment, the company
aims to expand its businss in China with advanced touch-screen
controllers now under development for tablet PCs and Laptops.
Dongbu HiTek's touch-screen controllers deploy a projected capacitive
(pro-cap) technology as opposed to a resistive type. Pro-cap technology
yields significant benefits, the most significant being: high durability
for long product life; high transmissivity for excellent optical
performance; and "unlimited touch" for discerning and processing
simultaneous touches. According to iSuppli, the pro-cap type of
touch-screen controllers will command 70% of a $1.5 billion market in
2012 and continue to maintain this lion's share as the market reaches
$1.6 billion in 2015.
About Skyworth and Tianyu
Skyworth Group, headquartered in Beijing, is a leading global
electronics manufacturer listed on the Hong Kong Exchange (code: 0751).
The company develops, manufactures consumer electronics, internet
communications and security protection products.
Based in Beijing, Tianyu Communication Equipment Co., Ltd. is a leading
mobile phone manufacturer officially licensed by the Chinese government
to manufacture GSM/GPRS and CDMA mobile phones. Marketing their phones
under the K-Touch brand, the company is recognized as a major enterprise
by the Committee of Science and Technology in Beijing.
About Dongbu HiTek
Dongbu HiTek Co., Ltd. specializes in developing superb analog and
mixed-signal processing technologies. The company adds high value to
advanced ICs with a processing portfolio that encompasses Analog CMOS,
BCDMOS, High Voltage CMOS, CMOS RF, CMOS Image Sensor (CIS), Display
Driver IC (DDI), Touch Screen Controller IC and NOR Flash technologies.
With its best-in-class BCDMOS technology, the company manufactures power
management chips that serve numerous applications ranging from home and
handheld electronics to automotive and industrial systems. Currently
processing technologies at nodes ranging from 0.35 microns to 90
nanometers, the company complements its world class foundry capabilities
with top quality design support, prototype verification and
packaging/module development. Headquartered in Seoul, Dongbu HiTek
publicly trades its stock under 000990 on the Korea Stock Exchange. For
more information, visit www.dongbuhitek.com.
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