|[December 12, 2012]
Lotaris Invites Windows 8 Developers to Early Release Program for Industry-First Alternative to Windows Commerce Engine
SAN FRANCISCO --(Business Wire)--
a leader in mobile
application licensing and transaction management for developers,
independent software vendors and software publishers, today opened the
for Windows 8 Early
Release Program. Lotaris' collaborative three-month program,
available to the first 300 registrants, enables developers to keep 100%
of their revenues for 90 days after account activation. The Lotaris
service leverages Microsoft's (News - Alert) industry-first opportunity for developers
to use a third-party commerce platform within the Windows Store and
provides more control over mobile and PC app licensing and payments.
Lotaris in-appCommerce for Windows 8 offers app developers a
compelling alternative to the Windows Commerce Engine, enabling direct
user relationships and maximizing revenues with a full range of app
licensing and payment functions. The service puts developers and ISVs in
control of how they license and charge for Windows apps by removing the
barriers to buying and giving end users the ability to license and pay
for apps on any Windows 8 device - PC, tablet or smartphone - in
familiar ways: subscription, usage-limited trials, time-limited trials,
full-app purchase, and more.
"The recent success of Windows 8 has given new impetus to the OS war. Research
shows that 10% of Windows Phone gamers spend more than $25 a month in
the Windows Store, compared to just 4% on both iOS and Android (News - Alert). These
'Whales,' along with flexibility of the app licensing and payment
business models enabled through the new Lotaris in-appCommerce
service, offer great monetization opportunities for Windows 8 app
developers," said Christophe Lienhard, Chief Operations Officer, Lotaris.
"Lotaris in-appCommerce is much more than an app store license
tool or mobile commerce platform. It is an app license management system
that spans platforms and ecosystems. It will provide developers with
deep commerce functionality including a self-service portal, complete
in-app purchasing, user-flows, in-app catalog management, billing and
payments, merchant of record, back-office and customer care tools, and
reporting and analytics," added Mr. Lienhard.
During the Early Release Program, Windows 8 developers will help test
the Lotaris in-appCommerce for Windows 8 service, while
leveraging revenue-generating benefits including:
100% of sales revenue - up to 5,000 transactions, during the
first 90 days after sign-up; afterward, developers will benefit from
the Service as a lower-cost alternative to the app payments structure
of the Windows Store; 9.85% (vs. 30%) revenue share and with a
transaction fee of 0.35 USD
Easy set up and migration - from the Windows Store API to the
Lotaris API, and even back again
Dynamic licensing - that enables mobile-centric business
models and the ability to work with multiple channels, payments and
Customer intelligence and CRM - through reporting and
analytics, over time
Convenient in-app licensing - for both Windows 7 and
Windows 8, on a single commerce platform.
The three-month program begins today. Windows 8 developers may sign
up to request the SDK from the Lotaris self-service portal, which
offers simple activation and live support, then quickly begin to
optimize revenues using the industry's most flexible in-app commerce
Early Release Program members are also encouraged to participate in the
8 Commerce Group on LinkedIn (News - Alert) and to follow @Lotaris
on Twitter (News - Alert).
Lotaris provides application developers, ISVs and distributors a more
cost-effective and intelligent way of managing and monetizing their
mobile applications. Independent of device, network or channel, the
Lotaris platform allows applications to be licensed according to the
behaviors and preferences of their users, maximizing both the usability
and profitability of the application. It is used by a diverse range of
companies, from established software vendors to games developers.
Based in Switzerland, with subsidiaries in San Francisco, Singapore and
Tokyo, Lotaris S.A. distributes its platform services worldwide to
customers including Symantec (News - Alert), Sega, Capcom, Digital River, and others.
For more details visit lotaris.com.
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