|[December 11, 2012]
Splunk Helps SNAP Interactive Uncover Key Business Insights
SAN FRANCISCO --(Business Wire)--
Inc. (NASDAQ: SPLK), the leading software platform for real-time
operational intelligence, today announced that Snap Interactive, Inc.
(OTCBB: STVI), a leading social application developer, is utilizing
Splunk (News - Alert) software to foster key business decisions and quickly uncover
insights into user behavior and engagement. With Splunk software, Snap
Interactive can make key decisions faster and better engage its users.
"SNAP Interactive has well over a billion data points from its users,
and with Splunk software we can more easily analyze and react to our
data in real-time," said Clifford Lerner, CEO, SNAP Interactive. "When
we began using Splunk Enterprise, we quickly realized the benefits and
additional value of having a real-time analytics platform integrated
with our key business data. With the recent re-launch of our flagship
Splunk provides real-time insights into key business metrics, enabling
us to better understand the behavior of our millions of users and making
it much easier to find important relationships across different
countries, cities and demographics."
SNAP's product teams test new features with a subset of users as often
as 10 to 20 times per day. Utilizing dashboards within Splunk software,
SNAP's development team reports that it can see in real-time increases
in engagement and exactly how different A/B tests are performing. This
new environment enables SNAP Interactive to iterate more quickly -
ultimately benefiting users with an improved, more engaging product.
In addition, SNAP Interactive uses Splunk software to analyze reaction
to the millions of emails that AreYouInterested.com generates each day.
Splunk software has provided SNAP with greater insight into the emails
that customers find most engaging and has allowed the company to make
significant improvements to email deliverability. This real-time view
has also helped SNAP protect its reputation and brand by avoiding having
its emails incorrectly blacklisted as spam, which naturally can have a
negative impact on any business.
"The ability to use Splunk to quickly drill down and see any anomalies
in email sending patterns or deliverability has already generated
returns well in excess f the cost of the software," said Geoffrey
Brookins, Vice President of Engineering at SNAP Interactive.
"Splunk is an extremely powerful platform that gives us views into
complex data sets in a way that was previously very complicated and
labor intensive," said Jon D. Pedersen, Sr., SNAP Interactive's CFO.
"Having easier access to such a wide range of data across key business
metrics has increased our ability to dig deeper into our data and
improve the accuracy of our financial decision-making."
"SNAP's story is another great model for Splunk customers on how to
discover more value from their machine data," said Steve Sommer, chief
marketing officer, Splunk. "SNAP embraced the Splunk platform with its
innovative development testing program, and took it a step further by
incorporating business data with IT data. Now, Splunk software provides
views of SNAP's data for people across the organization, from
development and product teams to finance and executives, enabling SNAP
to provide a better product for their customers. Organizations that
unify and analyze IT and business data together will enjoy operational
intelligence across the enterprise, faster decision-making and a
significant return on investment."
To learn more about how SNAP Interactive is using Splunk Enterprise, register
now for SplunkLive! New York, being held on December 12, 2012, where
SNAP Interactive software engineer Nicholas DiSanto will discuss the
About SNAP Interactive
SNAP Interactive, Inc. develops, owns and operates social discovery
applications for social networking websites and mobile platforms. SNAP's
flagship brand, AreYouInterested.com®, is one of the largest social
discovery applications on the Internet, based on monthly active
users ("MAUs") of the AreYouInterested.com application on the Facebook
Platform, and it offers a completely
integrated Facebook, iPhone, Android (News - Alert) and Web application. For more
information, please visit http://www.snap-interactive.com/,
its blog at http://blog.snap-interactive.com/,
on Facebook at facebook.com/SnapInteractiveInc and on Twitter (News - Alert)
About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™.
Splunk® software collects, indexes and harnesses the machine-generated big
data coming from the websites, applications, servers, networks and
mobile devices that power business. Splunk software enables
organizations to monitor, search, analyze, visualize and act on massive
streams of real-time and historical machine data. More than 4,800
enterprises, universities, government agencies and service providers in
over 80 countries use Splunk Enterprise to gain Operational
Intelligence that deepens business and customer understanding,
improves service and uptime, reduces cost and mitigates cyber-security
Storm, a cloud-based subscription service, is used by organizations
developing applications in the cloud.
To learn more, please visit www.splunk.com/company.
Splunk and the engine for machine data are registered trademarks or
trademarks of Splunk Inc., and/or its subsidiaries and/or affiliates in
the United States and/or other jurisdictions. All other brand names,
product names or trademarks belong to their respective holders. © 2012
Splunk Inc. All rights reserved.
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