Tomorrow Starts Here
SAN JOSE, CA, Dec 10, 2012 (MARKETWIRE via COMTEX) --
The Internet is only 8000 days old. 2.5 billion people and 37
billion things will join the Internet by 2020. And Cisco (NASDAQ:
CSCO) believes this is just the beginning. 99 percent of things in
the physical world are still unconnected, ready to be woken up.
A campaign that connects the unconnected
Today, the company launched a new campaign that showcases how Cisco
makes amazing things happen when we connect the unconnected.
These new connections mean unprecedented opportunities as people,
processes, data and things join and interact on the "Internet of
Everything." Things like medical devices. Buildings. Even highways.
Cisco's campaign, developed with branding and advertising agency
Goodby Silverstein & Partners, introduces the tagline "Tomorrow
Starts Here." There's broadcast advertising, digital and social
media. And a technology that's suitably innovative: augmented
reality-enabled print advertising. With a smartphone or tablet,
readers can bring print advertising to life. They can open up a world
of videos, case studies, whitepapers, and infographics that they can
share, like, follow or download. It proves this massive shift isn't
just coming. It's happening.
The Internet transforms. Again.
"When the Internet emerged just over two decades ago, it changed
everything. But what we're about to see makes that pale in
comparison," said John Chambers, chairman and chief executive
officer, Cisco. "The Internet of Everything will disrupt all kinds of
industries. That means new opportunities, new businesses, new
experiences and new services. And big opportunities for people,
companies, and countries.
"The 'Internet of Everything' demands a distributed,
application-centric networking, computing and storage platform that
connects things in ways that just weren't possible -- even imaginable
-- before. And that explosion of new connection depends on Internet
Protocol (IP)-enabled devices, more broadband access around the
world, and IPv6. Our network provides an intelligent, manageable,
highly secure infrastructure that can scale to support billions of
Cisco at the center
"We love making change happen," said Blair Christie, senior vice
president and chief marketing officer, Cisco. "It's in our DNA.
Today's leaders want partners who can guide them through change and
shape their organizations for the future. They're asking: how can all
this connectivity help me grow my business, deliver better services
and experiences, and open up new possibilities Well, we've got the
answers. The Internet of Everything will transform the way we live,
work, play and learn, and we're right at the center. I think our new
brand strategy captures the optimism and the opportunity waiting for
Cisco. And the world."
-- Take a look at Cisco's new marketing campaign or join the conversation
on Twitter using the hashtag #TomorrowStartsHere
-- Cisco makes amazing things happen when you connected the previously
unconnected. Watch this video as Cisco wakes the world up with the
Internet of Everything.
-- Join the "Internet of Everything" conversation on Twitter by using the
hashtag #TomorrowStartsHere or #IoE and also follow Cisco on Twitter
@CiscoSystems. You can like Cisco on Facebook at
-- Download the Cisco App to activate the augmented reality experience on
your mobile device.
-- Read the blog from Cisco's Chief Futurist, Dave Evans as he describes
how the real value of the Internet of Everything (IoE) lies in both
the number and value of connections.
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps
companies seize the opportunities of tomorrow by proving that amazing
things can happen when you connect the previously unconnected. For
ongoing news, please go to http://thenetwork.cisco.com.
Cisco and the Cisco logo are trademarks or registered trademarks of
Cisco and/or its affiliates in the U.S. and other countries. A
listing of Cisco's trademarks can be found at
www.cisco.com/go/trademarks. Third-party trademarks mentioned are the
property of their respective owners. The use of the word partner does
not imply a partnership relationship between Cisco and any other
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