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Identive launches new cloud-based mobile services platformDec 10, 2012 (Datamonitor via COMTEX) -- Identive Group, Inc., a provider of solutions and services for the identification, security and RFID industries, has announced the commercial launch of its cloud-based mobile services platform, Tagtrail, which allows advertisers, retailers and organizations in the education, hospitality and numerous other markets to deliver personalized content and services to users' mobile devices via near field communication, or NFC, and other electronic discovery technologies. Tagtrail's Web console simplifies campaign management from initial set-up to tracking customer engagement. To begin, customized NFC tags can be ordered from Tagtrail's website for deployment at home or within a restaurant, campus or other business environment. Next, campaign administrators can easily assign desired content and services to each tag using the Tagtrail Web console. According to the company, each NFC or QR tag is assigned a unique identifier and is linked to Tagtrail's cloud-based content delivery system and analytics platform, opening a wide range of possibilities for personalized, targeted engagements. Once tags are in place, real-time feedback from every tag-tapping event allows campaign owners to analyze customer uptake and preferences and tune messaging accordingly. Tagtrail's support for both NFC and QR technologies allows it to work with virtually all smart phones and tablets, including iPhones, iPads, Blackberries and devices running on Google's Android and Microsoft's Windows Mobile operating systems. "Consumers are increasingly choosing mobile phones and tablets as their preferred interface to consume data, access the Internet and connect with social networks, so we designed Tagtrail to deliver content to mobile devices in a way that is personal, immediate, and easy to view and share. NFC is the perfect technology to deliver mobile content, but with NFC phones just beginning to hit the market, we included support for QR codes as well so that Tagtrail is accessible by anyone using virtually any type of mobile device, " stated Ayman Ashour, chairman and CEO of Identive. "Tagtrail's Web-based management capabilities and its powerful software engine are built on Identive's expertise in cloud and NFC technologies and further strengthen Identive's unique position in both mobility and NFC." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon |