|[December 05, 2012]
One-Third of U.S. Consumers Plan to Purchase Fitness Technologies in 2013, According to CEA
ARLINGTON, Va. --(Business Wire)--
More than half (55 percent) of U.S. online consumers used a fitness
technology in the past year, and more than one-third (37 percent)
anticipate purchasing a fitness technology in the next 12 months,
according to new research by the Consumer Electronics Association (News - Alert) (CEA)®.
Getting Connected with Emerging Fitness Technologies shows the
number of consumers who used a fitness technology in the past year
increased eight percent from 2010. Results from the study were released
today at the mHealth
According to the study, 46 percent of consumers who do not exercise cite
lack of motivation as the main reason for not exercising. For those who
do exercise, the top reasons are to improve overall health (76 percent)
and to lose weight (58 percent). The study found the primary benefits
owners attribute to using fitness technologies are to stay motivated,
monitor physical activity and make exercise more enjoyable.
"We continue to see technology play an increasingly important role in
health and fitness," said Kevin Tillmann, senior research analyst, CEA.
"Fitness technology is empowering consumers to assess their fitness
levels, set achievable goals, track progress and make exercise more
A wide variety of fitness technologies are available, from standalone
devices to apps and programs. Pedometers remain the most popular health
and fitness device, but fitness video games saw the most dramatic
increase in usage, almost doubling from nine percent in 2010, to 16
percent in 2012. However, heart rate monitors and body mass index scales
both saw a six percent decrease in usage from 2010.
"Wirelessly-connected devices have allowed for major strides within
digital health and fitness," said Tillmann. "Consumers already own
devices, such as smartphones, that are capable of being used for
exercise and fitness. This year we saw considerable growth in fitness
apps. This enables the devices we already own to turn into pedometers,
accelerometers and distance trackers."
Nowhere will the growth in digital health and fitness technology be more
evident than at the 2013 International CES (News - Alert)®. With more than
215 exhibitors from health and fitness industries and more than 27,000
net square feet of exhibit space, the 2013 CES will see nearly
25 percent growth in health and fitness technology. Owned and
produced by CEA, 2013 CES, the world's largest annual innovation event,
will run Tuesday, January 8 - Friday, January 11, 2013, in Las Vegas.
Companies displaying health and fitness technologies will showcase their
products in the FitnessTech
Health Summit TechZones and conference
tracks, as well as in the Silvers
CEA's Getting Connected with Emerging Fitness Technologies
presents the findings of a quantitative Internet survey conducted among
an online national sample of 1,512 U.S. adults, ages 18 and over. The
interviews were conducted from November 9-19, 2012. Please cite any
information to the Consumer Electronics Association (CEA)®.
The complete study is available free to CEA member companies at members.CE.org.
Non-members may purchase the report at store.ce.org.
Note to Editors: The official name of the global technology event is
"International CES." Subsequent references to the show can be shortened
to "CES." Please do not use "Consumer Electronics Show" to refer to the
The Consumer Electronics Association (CEA) is the preeminent trade
association promoting growth in the $206 billion U.S. consumer
electronics industry. More than 2,000 companies enjoy the benefits of
CEA membership, including legislative advocacy, market research,
technical training and education, industry promotion, standards
development and the fostering of business and strategic relationships.
CEA also owns and produces the International CES - The Global Stage for
Innovation. All profits from CES are reinvested into CEA's industry
services. Find CEA online at www.CE.org,
and through social media: https://www.facebook.com/#!/CEAfeed,
2013 International CES
January 8-11, 2013, Las Vegas, NV
March 8-10, 2013, Snowmass, CO
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