[December 04, 2012] |
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Mitsubishi Electric Establishes Sales Company in Indonesia
TOKYO --(Business Wire)--
Mitsubishi
Electric Corporation (TOKYO: 6503) announced today that it has
established a sales company in Indonesia, named PT. Mitsubishi Electric (News - Alert)
Indonesia (Mitsubishi Electric Indonesia), to handle sales of
air-conditioning systems, home appliances and factory automation (FA)
beginning in March 2013. Combining sales from these three businesses
with existing manufacturing and sales for automotive equipment and
elevators & escalators, the Mitsubishi Electric Group aims to raise
consolidated annual sales in Indonesia to some 23 billion yen, or 300
million US dollars, by the fiscal year ending in March 2016.
The new company will help to strengthen links with current distributors
and sales agents for expanded business in Indonesia, a priority market
for Mitsubishi Electric.
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Name
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PT. Mitsubishi Electric Indonesia
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Location
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Headquarters:Jakarta
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President Director
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Takeshi Terada
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Paid (News - Alert)-in capital
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60 billion Indonesian Rupiah (approximately 500 million yen)
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Ownership
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Mitsubishi Electric Asia Pte. Ltd. (based in Singapore): 70%
Mitsubishi Electric Corporation: 30%
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Registration
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November 5, 2012
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Start-up (plan)
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March 1, 2013
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Business
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1. Sales of residential and commercial air-conditioning systems
2. Sales of home appliances, including refrigerators
3. Sales of FA products, plus technical support and system
proposals
4. Business support for marketing and tax, legal and labor matters
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Employees
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Approximately 60 (fiscal year starting April 1, 2013)
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Business
1. Air-conditioning systems sales Demand
for residential air conditioners is expected to grow due to rising
personal incomes. Targeting middle- to high-income earners, Mitsubishi
Electric Indonesia will focus on value-added models offering high energy
efficiency. Commercial demand is also growing due to a boom in
construction of office buildings and hotels. The company will offer
highly efficient "City Multi" air-conditioners and other products that
meet diverse needs.
2. Home appliance sales Mitsubishi
Electric Indonesia will focus on expanding appliance sales networks, in
addition to providing shop-front support for sales agents and
strengthening sales channels with enhanced training programs. Two- and
three-door refrigerator models will be marketed to middle- and
high-income households.
3. FA equipment sales, technical support and
system proposals Personnel will be added for stronger sales,
marketing and technical services. Sales growth will focus primarily on
manufacturers and parts suppliers in the automotive sector, where local
production is increasing. New tie-ups with system integrators will
strengthen business for energy-efficient infrastructure, such as rail
transport and water purification, as well as factories and offices.
4. Business support for other businesses Investment
in electricity and transportation infrastructure, such as the Jakarta
subway, is expected to increase. To accelerate business in these fields,
Mitsubishi Electric Indonesia will provide related group businesses with
market information and business support for tax, labor and legal matters.
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Other Mitsubishi Electric Group Companies in Indonesia
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PT. Mitsubishi Electric Automotive Indonesia
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Headquarters:
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Bekasi
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Ownership:
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Mitsubishi Electric Corporation: 100%
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Business:
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Manufacturing and sales of automotive equipment (electrical
components)
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PT. Mitsubishi Jaya Elevator and Escalator
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Headquarters:
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Jakarta
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Ownership:
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Mitsubishi Electric Corporation: 41%
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Mitsubishi Electric Building Techno-Service Co., Ltd.: 24%
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Mitsubishi Corporation: 15%, Jaya: 20%
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Business:
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Manufacturing, sales, installation and maintenance of elevators &
escalators
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Indonesia boasts the world's 18th largest GDP and the largest
ASEAN economy. The country has the world's fourth largest population at
240 million, more than 40% of which is under 19 years of age. Domestic
demand is expected to spur high rates of growth due to large-scale
infrastructure projects and commercial building construction, attracting
general contractors and manufacturers to enter the automotive and other
sectors.
About Mitsubishi Electric
With over 90 years of experience in providing reliable, high-quality
products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized
world leader in the manufacture, marketing and sales of electrical and
electronic equipment used in information processing and communications,
space development and satellite communications, consumer electronics,
industrial technology, energy, transportation and building equipment.
Embracing the spirit of its corporate statement, Changes for the Better,
and its environmental statement, Eco Changes, Mitsubishi Electric
endeavors to be a global, leading green company, enriching society with
technology. The company recorded consolidated group sales of 3,639.4
billion yen (US$ 44.4 billion*) in the fiscal year ended March 31, 2012.
For more information visit http://www.MitsubishiElectric.com *At
an exchange rate of 82 yen to the US dollar, the rate given by the Tokyo
Foreign Exchange Market on March 31, 2012
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