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Snooze Launches Ground-Breaking Mobile Website
[November 29, 2012]

Snooze Launches Ground-Breaking Mobile Website

Melbourne, Australia, Nov 29, 2012 ( via COMTEX) -- Snooze recently unveiled its new mobile and tablet compatible website - the first of its kind in the Australian bedding market.

The new mobile-friendly website promises to give customers the best possible user experience while browsing on devices such as iPhones, Galaxy SIII and iPads.

The launch comes in response to recent insight from Snooze's website analytics that identified a trend towards shoppers using mobile devices to research products and compare prices.

Snooze Managing Director, Simon Beaty, commented, "In the past year, mobile traffic on the Snooze website has increased by more than 400%. Such a significant increase in mobile website usage is impossible to ignore as a retailer." With very few competitors using a dedicated mobile website, Snooze's solution was to develop a platform that targeted the growing tablet audience while simplifying the consumer's online experience.

Snooze's mobile website allows consumers to view the whole range of Snooze products including beds, bedroom furniture, mattresses and bases. It also allows users to view the catalogue and find prices for their local stores.

In order to ensure a good user experience, Snooze has managed to translate the functionality of the desktop version of the site into the mobile version, including the store locator and wish list functionality. The wish list functionality allows shoppers on the go to choose beds and mattresses whilst on their mobile devices and later bring these lists in-store.

Mr Beaty continued, "Technology is rapidly changing purchasing behaviour and the way shoppers interact with retailers. As a result - and as a commitment to our customers - it was important that Snooze invested in developing a tailored retail solution to suit both online and in store".

Snooze continually seeks new franchise partners to join the team as it progresses towards a target of growing its 73-strong store network to 100 over the next three years.

Along this journey, Snooze aims to extend its current offering into new markets in Tasmania and the Northern Territory, as well as additional stores across regional New South Wales, metro Sydney, Western Australia and metro Brisbane.

To find out more about franchise opportunities at Snooze, visit

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