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Outbrain Powers Content Discovery Across Univision's Online and Mobile Web Properties
NEW YORK, NY, Nov 29, 2012 (MARKETWIRE via COMTEX) --
Outbrain, the leading content discovery solution, officially
launched today for the U.S. Hispanic market. Univision Interactive,
the digital division of Univision Communications Inc., the leading
media company serving Hispanic America, is among the first to deploy
Outbrain's platform. After a highly successful test of Outbrain's
platform to increase reader engagement across Univision's online and
mobile sites, the company has now engaged Outbrain to further
monetize their site by powering links to high-quality third-party
content.
The addition of paid recommendations opens up a new revenue stream
for Univision, while adding additional page views that enable them to
significantly grow their advertising business. Powered by Outbrain's
proprietary algorithms, the links to recommended reading will be
featured alongside Univision's editorial content. By pursuing a
native monetization strategy that complements its overall editorial
mission, Univision is able to generate revenue without interrupting
readers or sacrificing the user experience.
"We are furthering this partnership given the successes we've already
experienced using Outbrain's content recommendation tools. This
extension will generate a new revenue stream that benefits our
audience, while meeting the rising interest from our advertisers,"
said Charlie Echeverry, executive vice president, Interactive Media
Sales, Univision Interactive. "Moreover, it will serve one of our
fundamental goals of deepening audience engagement and providing the
most relevant content."
Outbrain's Vice President of Hispanic Markets, Erik Cima, commented,
"With Hispanics rapidly approaching 20 percent of the total U.S.
population, we felt that it was incredibly important to create a
targeted offering, including Spanish-language capabilities, for the
publishers that serve this demographic. Not only are we proud to work
with such a forward-thinking publisher, but Univision's massive
penetration among U.S. Hispanics significantly boosts our footprint
in this market." Cima is a veteran sales and marketing executive who
was recently brought on to drive Outbrain's publisher and brand
business across the U.S. Hispanic and Latin America markets.
Already at work on more than 90,000 sites globally, Outbrain
currently serves more than 6.5 billion page views per month. Their
technology is used to power discovery across all types of media on
the world's largest publisher sites allowing them to increase on-site
engagement and generate revenue by linking to third-party content.
Outbrain reaches more than 170M people each month as reported by
comScore, totaling 77% of the online population in the US.
About Univision Communications Inc.
Univision Communications Inc.
(UCI) is the leading media company serving Hispanic America. Its
assets include Univision Network, one of the top five networks in the
U.S. regardless of language and the most-watched Spanish-language
broadcast television network in the country reaching 96% of U.S.
Hispanic households; TeleFutura Network, a general-interest
Spanish-language broadcast television network reaching 88% of U.S.
Hispanic households; Univision Cable Networks, including Galavision,
the country's leading Spanish-language cable network, as well as
Univision tlnovelas, a new 24-hour cable network dedicated to
novelas, Univision Deportes Network, a new 24-hour cable network
dedicated to sports, ForoTV, a new 24-hour Spanish-language cable
network dedicated to news, and an additional suite of six cable
offerings -- De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson,
Telehit and Clasico TV; Univision Studios, which produces and
co-produces reality shows, dramatic series and other programming
formats for the Company's platforms; Univision Television Group,
which owns and/or operates 62 television stations in major U.S.
Hispanic markets and Puerto Rico; Univision Radio, the leading
Hispanic radio group which owns and/or operates 69 radio stations in
16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision
Interactive Media, a network of national and local online and mobile
sites including Univision.com, which continues to be the #1
most-visited Spanish-language website among U.S. online Hispanics,
Univision Movil, a longstanding industry-leader with unique, relevant
mobile products and services, and Univision Partner Group, a
specialized advertising and publisher network. Headquartered in New
York City, UCI has television network operations in Miami and
television and radio stations and sales offices in major cities
throughout the United States. For more information, please visit
Univision.net.
About Outbrain
Outbrain (www.outbrain.com), the leading content
discovery solution, is on a mission to help readers find the most
interesting content online, while giving publishers and brands the
ability to reach a highly engaged audience. Using personalized links,
Outbrain recommends content across a network of premium publishers,
including CNN, Fox News, Hearst, Rolling Stone, US Weekly and Fast
Company. Links to content on a publisher's own site increase
stickiness, while links to high-quality third-party content increase
site traffic and generate revenue. Outbrain is currently installed on
more than 90,000 sites and generates more than 6.5 billion page views
per month. Founded in 2006, the company is headquartered in New York,
with 15 offices globally, including the U.S., U.K., Israel, Singapore
and Australia.
Media Contact:
Lindsey Scott
LaunchSquad for Outbrain
Outbrain (at) launchsquad (dot) com
212-564-3665
SOURCE: Outbrain
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