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New Data Shows That On-The-Road Travelers Are Leading The Charge For Last-Minute Mobile Hotel Bookings
[November 28, 2012]

New Data Shows That On-The-Road Travelers Are Leading The Charge For Last-Minute Mobile Hotel Bookings

NORWALK, Conn., Nov. 28, 2012 /PRNewswire via COMTEX/ -- (Nasdaq: PCLN) today released its latest batch of booking trends data for mobile-equipped travelers using iOS, Android and other mobile devices. Among the key takeaways of its fall 2012 snapshot survey, found that almost half of the mobile hotel bookers surveyed had already left home and were on the road when they made their reservations. And free Internet access edged out free breakfast and free parking as the hotel perk most important to mobile-equipped travelers.

The data was compiled from surveys conducted among 200 customers who booked hotel rooms through the Priceline: Hotels, Flights & Rental Cars(sm) app for iOS and Android, and through's mobile site. About half of the surveyed customers used's new Express Deals(sm) hotel service, while the other half booked their rooms using's Tonight Only Deals(sm) service.

The survey found that 43% of the mobile bookers who reserved Tonight-Only Deals hotel rooms were in their cars when they booked their room, while 14% said they booked from a remote wi-fi hotspot. Similarly, 40% of those who booked Express Deals rooms said they were on the road when the bookings were made. "This snapshot demonstrates just how last-minute mobile-equipped travelers can be when it comes to making their hotel reservation decisions," said's Travel Ekspert Brian Ek. "Having the app on their mobile devices gives them the freedom to focus their pre-trip time on what they're going to see and do, knowing that they can book their room and get a great deal even after they've hit the road." The survey also found that there was a definite pecking order in terms of which hotel perks are most effective in attracting travelers who book with mobile devices. Of all the Express Deals customers surveyed, 47% said the free Internet access was a factor in convincing them to book a room, while 39% cited free breakfast and 39% pointed to the free parking. Other perks attracting mobile business included a pool (26%), fitness center (17%), restaurant (14%), business center (13%), and pet-friendly (7%).

Earlier this fall, released the results of an internal savings trends study among Tonight-Only Deals customers. The study found that Sunday is the most popular check-in night among last-minute mobile bookers, while Thursday night check-ins tend to deliver the deepest savings. The study also found that, on average, mobile users who booked Tonight-Only Deals saved 41% compared to the published retail price. And 25% of those who booked saved 50% or more off retail prices. All savings are calculated off the freshest, lowest retail rate available on

This latest survey follows's launch of its enhanced Hotels, Flights & Rental Cars(sm) app, which is optimized for the iPhone5. The app can be downloaded for free from the iTunes store mt=8&uo=4. also offers a version of the app, with hotel and rental car booking features, for Android, that can be downloaded for free from the Android market Travelers with other devices can access's mobile-friendly website at

About The Priceline Group The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 270,000 participating hotels worldwide. The Group is composed of four primary brands -,, and - and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa. is the number one online hotel reservation service in the world, offering over 245,000 hotels (as of November 1, 2012), and is available in 41 languages. More recent hotel counts are available on the website. gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express Deals(SM), where travelers can take advantage of hotel discounts without bidding. is an Asia-based online hotel reservation service that is available in 38 languages. is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 40 languages.


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