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Sense Networks Releases Top Ten College Rivalries Mobile Insights
[November 28, 2012]

Sense Networks Releases Top Ten College Rivalries Mobile Insights

NEW YORK --(Business Wire)--

Sense Networks, the original Big Data mobile location company, today released the results of its third Mobile Advertising Pulse (News - Alert), which breaks down three common activities across this nation's college campuses - Staying out late, Fast Food Fans and Coffee Lovers. While gathering over 1.2 million mobile data points across college campuses including University of Notre Dame, The University of Southern California, The University of Oklahoma and The University of Michigan from September through November, Sense Networks was able to pit rivals against each other following college football's rivalry weekend.

Analysis of students' mobile location and mobile shopping data showed:

  • Auburn University vs. The University of Alabama
    • Auburn students eat 27 percent more fast food than the Crimson Tide
  • The University of Florida vs. The University of Georgia
    • Gators drink 30 percent more coffee than the Bulldogs
  • The Ohio State University vs. The University of Michigan
    • Buckeyes stay up laer 14 percent more than the Wolverines
  • Indiana University (News - Alert) vs. Purdue University
    • Hoosiers drank 52 percent more coffee than the Boilermakers
  • Notre Dame vs. USC
    • USC students were up later 23 percent more than their rivals in South Bend, Indiana
  • Harvard students go to Starbucks more than any other school
  • USC students visit McDonald's more than any other school

"As the college football regular season winds down, we thought we'd take a look at how some of these university students stack up against each other," said David Petersen, CEO, Sense Networks. "We're also in the midst of one of the busiest shopping and advertising times of the year and as consumers shift away from browsing on desktop computers to browsing on smartphones and tablet computers, the information they see needs to be relevant - we can unlock this relevancy by interpreting mobile audiences' behavioral attributes from their historical location data."

The Top Ten College Rivalries Mobile Insights Infographic can be found at

About Sense Networks

Sense Networks is the original Big Data mobile location company. Sense is the leader in mobile location behavioral targeting using the most sophisticated location data processing platform available in mobile advertising. The company has a proven technology platform and over six years of experience working at scale with Big Data, processing billions of location points per day. Sense builds user-based profiles to allow brands reach mobile audiences targeted on historical and real-time location, in addition to over 1,000 behavioral attributes. Our solution provides a 4x lift in CTR compared to typical geo-targeting. Sense is also the first company to offer a mobile Retail Retargeting™ solution that reaches shoppers and prospects when they are planning their next shopping trip with relevant mobile ads. Sense was founded by top computer scientists from MIT (News - Alert) and Columbia. For more information about Sense Networks visit us at Follow us on Twitter (News - Alert) at @Sense_Networks.

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