TMCnet News
Sense Networks Releases Top Ten College Rivalries Mobile InsightsNEW YORK --(Business Wire)-- Sense Networks, the original Big Data mobile location company, today released the results of its third Mobile Advertising Pulse (News - Alert), which breaks down three common activities across this nation's college campuses - Staying out late, Fast Food Fans and Coffee Lovers. While gathering over 1.2 million mobile data points across college campuses including University of Notre Dame, The University of Southern California, The University of Oklahoma and The University of Michigan from September through November, Sense Networks was able to pit rivals against each other following college football's rivalry weekend. Analysis of students' mobile location and mobile shopping data showed:
The Top Ten College Rivalries Mobile Insights Infographic can be found at https://www.sensenetworks.com/2012/11/top-ten-college-rivalries-mobile-insights/ About Sense Networks Sense Networks is the original Big Data mobile location company. Sense is the leader in mobile location behavioral targeting using the most sophisticated location data processing platform available in mobile advertising. The company has a proven technology platform and over six years of experience working at scale with Big Data, processing billions of location points per day. Sense builds user-based profiles to allow brands reach mobile audiences targeted on historical and real-time location, in addition to over 1,000 behavioral attributes. Our solution provides a 4x lift in CTR compared to typical geo-targeting. Sense is also the first company to offer a mobile Retail Retargeting™ solution that reaches shoppers and prospects when they are planning their next shopping trip with relevant mobile ads. Sense was founded by top computer scientists from MIT (News - Alert) and Columbia. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter (News - Alert) at @Sense_Networks.
|