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Jacobs Agency Launches Turano Baking Company's 50th Anniversary Ad Campaign, Just in Time for the December Holidays
[November 28, 2012]

Jacobs Agency Launches Turano Baking Company's 50th Anniversary Ad Campaign, Just in Time for the December Holidays

Chicago, IL, Nov 28, 2012 ( via COMTEX) -- Jacobs Agency announces the launch of Turano Baking Company's 50th anniversary holiday ad campaign. Jacobs Agency has been Turano's agency of record since September 2009. Founded in 1962, Turnao provides the best of authentic European-style breads and rolls to the Chicago area.

Jacobs Agency developed the creative components for Turano's new campaign, which debuts on CTA, Pace, Metra and expressway billboards beginning Monday, December 3. The ad features the simple, festive headline "Let's celebrate 50!" locked up with appetizing images of their three best-selling products: Pane Turano, a French roll, and the gourmet sandwich roll.

"Turano turned 50 on October 22, 2012. To celebrate, they decided to rerun creative from the spring campaign, which succinctly communicates the anniversary in a warm and appealing way," said Flora Caputo, VP and Executive Creative Director, Jacobs Agency. "The campaign, which performed well in May, achieves this with the headline, 'Let's Celebrate 50!' which invites local consumers to take part in this milestone. It also keeps Turano's flagship products front-and-center to inspire purchase." "We are thrilled to have the opportunity to continue our anniversary celebration," said Mario Turano, Marketing Manager. "As a company, it's humbling to reach this landmark and get to celebrate it with the city that helped us get here." The latest Turano campaign will run for four weeks, coinciding with the December holidays. Visit, or check out their Facebook page at to stay up-to-date on the company's latest activities.

About Jacobs Agency Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today's communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape's intricacies. How We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client's objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out Call us at 312.664.5000 or visit

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