|[November 27, 2012]
TVNZ Partners with Brightcove for New onDemand Catch-up TV App
BOSTON --(Business Wire)--
(NASDAQ: BCOV), a leading global provider of cloud content services,
today announced that TVNZ, New Zealand's national broadcaster, will
launch a new TVNZ onDemand catch-up TV app for Apple iOS and Google (News - Alert)
Android devices using the Brightcove App Cloud mobile app platform. With
App Cloud, TVNZ will be able to deliver rich, long-form
advertising-supported content experiences to viewers across devices,
while also ensuring its content is protected with digital rights
management (DRM) technology. The new mobile app will also leverage App
Cloud's seamless integration with the Brightcove Video Cloud online
video platform, which is currently used to power video content across
TVNZ's Web properties and for the desktop version of TVNZ onDemand.
"Like many broadcasters, we have had to redefine the way we deliver
video to devices to ensure we are reaching our full audience with
secure, high quality content experiences," said Tom Cotter, general
manager of digital media at TVNZ. "By partnering with Brightcove, we are
able to expand the success of our onDemand desktop viewing experiences
to smartphones and tablets with a completely cloud-based and
DRM-supported platform. Now we're able to deploy world-class video
experiences across new devices to consumers at a cost that makes sense
for our organization and our market."
TVNZ's new onDemand smartphone and tablet app will allow viewers to
easily watch full, advertising-supported episodes of popular TVNZ
programming, such as "Grey's Anatomy," "One Born Every Minute," "The
Mentalist," and "The Amazin Race Australia", while also ensuring the
content is protected thanks to Brightcove's support for DRM technologies
like Google Widevine (News - Alert) and Adobe Access.
"We are thrilled to expand our partnership with TVNZ and to help open
the door to a new kind of content experience for TVNZ's mobile
consumers," said Chris Johnston, director of digital media solutions at
Brightcove. "By taking advantage of our cloud-based platform and App
Cloud's hybrid app development model, TVNZ is able to securely offer its
content portfolio on smartphones and tablets and mirror the rich diverse
experience TVNZ onDemand provides on the desktop."
With App Cloud, TVNZ will be able to quickly build and roll out a
powerful native app for Apple iOS and Google Android (News - Alert) devices. App
Cloud's hybrid app development model enables TVNZ to provide the best
user experience and functionality by fusing HTML5 and native code,
providing maximum cross-platform leverage and taking advantage of the
power and performance of native features at the same time.
App Cloud also makes it easy for TVNZ to manage the entire lifecycle of
its app by combining an open HTML5 Web development model with
intelligent cloud services that continuously optimize the performance of
the app, measure the effectiveness of different content and enable
dynamic updates to the app in the future. App Cloud also provides an
open native plugin architecture, includes built-in integrations with
major third-party technologies from Google and comScore (News - Alert), and provides
intelligent push messaging.
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
content services, offers a family of products used to publish and
distribute the world's professional digital media. The company's
products include Video Cloud, the market-leading online video platform,
App Cloud, a pioneering content app platform, and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,100 customers in over 60 countries
that rely on Brightcove cloud content services to build and operate
media experiences across PCs, smartphones, tablets and connected TVs.
For more information, visit http://www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent quarterly
report on Form 10-Q. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
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