HP and DreamWorks Animation Cast Innovation as a Lead in "Rise of the Guardians"
PALO ALTO, CA, Nov 19, 2012 (MARKETWIRE via COMTEX) --
HP (NYSE: HPQ) and DreamWorks Animation SKG, Inc. (NASDAQ: DWA)
today marked the latest chapter in their ongoing collaboration by
working together to create an epic adventure for worldwide audiences
with the breakthrough animation of the studio's upcoming 3-D movie,
"Rise of the Guardians."
Like each DreamWorks Animation film before it, "Rise of the
Guardians," which hits theaters on Nov. 21, pushes the boundaries of
digital animation as the studio's most technically advanced film to
To create a new level of visual richness in an animated film,
DreamWorks Animation uses HP Converged Infrastructure technologies
that included HP Cloud Services, HP Z Workstations, HP DreamColor
displays, HP Networking and HP Proliant server solutions, HP Managed
Print Services and digital rendering resources.
"Our goal is to push the limits of what is possible in digital
animation and storytelling," said Derek Chan, head, Global Technology
Operations, DreamWorks Animation. "Using HP Converged Infrastructure
technologies, we increase the functionality that allows our artists
to create more innovative animation with every film."
DreamWorks Animation uses HP technology throughout the production
cycle -- from creating character designs, to developing detailed
animation scenes, to processing massive amounts of data. Throughout
the years, HP technology has played an integral role in creating
DreamWorks Animation's groundbreaking animated feature films,
including the franchise properties of "Shrek," "How to Train Your
Dragon," "Kung Fu Panda," "Madagascar" and "Puss in Boots."
"Rise of the Guardians" tapped the power of several HP technologies,
-- The HP Z800 and Z820 high-performance workstations, powered by
Intel(R) multicore processors. The Xeon(R) E5 based HP Z820 was
used to process more than 1 million "Rise of the Guardians" render
jobs in the desktop render farm, utilizing spare computing power
residing on desktop workstations at night and on weekends.
-- HP DreamColor professional monitors supporting 1 billion active colors
and providing color consistency across multiple departments in the
studio. Jointly developed by DreamWorks Animation and HP, HP
DreamColor Monitors surpassed the performance of all other LCD
displays available on the market.
-- HP Remote Graphics Software, allowing for seamless collaboration for
artists split across multiple locations to finalize intricate details.
DreamWorks Animation's studios are located in Glendale and Redwood
-- HP Flexible Compute Cloud Service, providing 20 percent of total
rendering in 2012, up from 5 percent in 2010. As digital resource
demands continue to increase from production to production, HP has
helped the studio to stay within their existing data center footprint
-- eliminating a multimillion dollar physical expansion, while
continuing to provide the needed resources to meet artistic demands.
-- HP Networking: To support the studio's scalable 10G WAN/LAN
infrastructure, 100 percent of the networking equipment used in the
United States production of the film was HP network gear.
-- HP BladeSystem servers with ProLiant BL460c server blades, enabling
the studio to render more efficiently and effectively. HP G8 blades
achieved more than 40 percent higher render throughput compared to
previous blades and delivered more than 42 percent better performance
-- HP Storage: 3 petabytes of HP storage were used to facilitate data
protection and archiving, and the storing of reference data. The
studio collaborated with HP to create a dynamic storage infrastructure
that can scale storage and performance across geographies to meet the
studio's needs and future growth.
-- HP Managed Print Services and multifunction printers help DreamWorks
Animation convert electronic workflows and digital images into living,
color-rich documents used in previsualization, storyboarding and other
"Rise of the Guardians" fun facts:
-- The DreamWorks Animation render farm, spanning across three geographic
sites, is the most powerful ever used for a studio production.
-- 250+ terabytes of disk storage were used in the making of "Rise of the
-- The 97-minute "Rise of the Guardians" is composed of more than 130,000
individual computer-generated frames.
-- The production of "Rise of the Guardians" required more than 65
million render hours.
-- One of the more complicated and amazing special effects is sand. The
sand is created by generating lots of points inside the computer
called particles. As many as a billion particles may be needed to
create the sand shapes for one scene.
HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com.
Intel and Xeon are trademarks of Intel Corporation in the U.S. and
Copyright 2012 Hewlett-Packard Development Company, L.P. The
information contained herein is subject to change without notice. The
only warranties for HP products and services are set forth in the
express warranty statements accompanying such products and services.
Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein.
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