|[November 15, 2012]
AdBrite Re-Emerges Ready to Disrupt with New Team and Renewed Vigor
SAN FRANCISCO --(Business Wire)--
Inc., the leading independent online ad exchange, along with its new
executive team led by CEO Hardeep Bindra, today announced new features
and functionality for its all-inclusive exchange, benefiting both
advertisers and publishers at no additional cost. These features include
full URL-level transparency from its publishers, content classification
into IAB ad categories powered by Peer39, click fraud monitoring by
Adometry, a Publisher Floor Price Recommender developed in-house, and
the AdBrite Intelligence campaign and audience measurement tool for
"We are excited to announce these improvements to the AdBrite
marketplace, putting us back on the map with capabilities and
performance found in exchanges 15x our size," said Bindra, who joined
AdBrite in May from Yahoo! where he co-led the Right Media Exchange.
"Our aim is to iterate on the marketplace by building capabilities that
enhance transparency, build trust, and improve returns for publishers
and advertisers, and offering these as a benefit of being n the AdBrite
club. Reaching these milestones required a technical and business
over-haul as well as a laser focus on quality and execution."
While other ad exchanges offer similar features on an a la carte basis,
only AdBrite applies all enhancements across the exchange at no
additional cost. By partnering with technology companies with trusted
brands and deep technical strengths, AdBrite has ensured that these new
features are usable out of the box and will have a significant impact on
improving monetization across its marketplace.
"We provide the air-bags without requiring you to drop a coin every time
you drive the car," added Bindra. "This combined with the additions to
our executive leadership team, we believe, give us the winning formula
The trust and safety initiatives are being complimented with publisher
and advertiser tools such as Publisher Floor Price Recommender and
AdBrite Intelligence that further enhance impression pricing and
cross-exchange buying behavior.
"Add these upgrades to our available ad-formats, from VAST/VPAID 2.1
compliant pre-roll video ads to in-banner rich media ads and mobile web,
and the AdBrite exchange offers a unique and compelling value
proposition for buyers and sellers," said Joaquin Delgado, new CTO of
AdBrite, who prior to AdBrite led the Science and Engineering teams at
the Right Media Exchange.
"With our strengthened core tech, trust and safety advancements, and ad
format variety, we've leveled the playing field and are ready to
introduce the vibrant and improved AdBrite to the ecosystem," states new
VP of Business Affairs, John Underwood. Underwood, an advertising
industry veteran, previously held C-level positions at various start-ups
and was VP of AIM at AOL where he was instrumental in fostering deals
with Google and Facebook (News - Alert).
AdBrite Exchange is the largest independent advertising exchange,
reaching more than 160 million U.S. unique visitors each month. With
site-level transparency and an open platform for both data providers and
real-time bidders, AdBrite maximizes selection and control for
advertisers and publishers. For more information visit: www.AdBrite.com.
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