[November 14, 2012]

New Altima Board with Cypress's EZ-USB® FX3™ USB 3.0 Controller Connects to Altera FPGA Development Kits for Uncompressed Video Streaming

Cypress Semiconductor Corp. (News - Alert) (NASDAQ: CY) and Altima Corp., a wholly-owned subsidiary of Macnica, Inc., today announced a USB 3.0 interface board that delivers uncompressed video streaming for development of a broad range of applications, here at the Embedded Technology 2012 Conference and Exhibition. Altima developed the new USB 3.0 Interface Board (ALTHSMCUSB3) leveraging Cypress's EZ-USB^® FX3™ USB 3.0 controller to enable uncompressed streaming of 1080-pixel video at an industry-leading transfer rate of 60 frames per second (fps). Altima and Cypress are demonstrating the board streaming high-resolution video from an HDMI source to a PC in the Cypress booth (number B-24) here from November 14-16.

The USB 3.0 Interface Board integrates a USB Video Class (UVC) reference design, developed by Macnica, which maximizes the performance of Cypress's EZ-USB FX3 controller to provide uncompressed high-resolution video transfer. The board connects with multiple Altera (News - Alert) FPGA development kits to enable flexible, low-cost development and evaluation of embedded applications with SuperSpeed USB 3.0 data transfer. Altima is now accepting orders for the board, which is expected to be available in January 2013. More information on the USB 3.0 Interface Board is available at www.altima.jp/products/devkit/altima/usb3_board.html.

"With its data transfer rates up to 5 Gbps, USB 3.0 is rapidly gaining adoption in personal computers, PC peripherals, and digital consumer products, and is now expanding into industrial automation applications such as machine vision cameras," said Toru Saito, Executive Vice President at Altima. "Our USB 3.0 Interface Board combines the industry-leading performance of Cypress's EZ-USB FX3 USB 3.0 controller with the design flexibility of Altera's FPGAs to enable efficient development of video-streaming applications for a broad range of these markets."

"We worked closely with Altima to deliver optimal video transfer performance for their USB 3.0 Interface Board, and are pleaed to partner with them at Embedded Technology 2012 to demonstrate the board's groundbreaking capabilities," said Kazuyoshi Yamada, vice president of Japan Sales for Cypress. "We look forward to growing EZ-USB FX3 adoption in Japan with Altima's help in reaching new applications and markets."

Cypress's EZ-USB FX3 is the industry's only programmable USB 3.0 peripheral controller. It is equipped with a fully configurable General Programmable Interface (GPIF™ II), which can be programmed in 8-, 16- and 32-bit configurations with data rates as high as 400 Megabytes per second. GPIF II enables FX3 to interface directly to any processor, ASIC or FPGA. The GPIF Designer, a graphical user interface (GUI) tool kit, helps system designers to configure the GPIF interface to their needs. More information on Cypress's EZ-USB FX3 controller is available at www.cypress.com/go/usb.

The USB 3.0 Interface Board supports Altera's High-Speed Mezzanine Connector (HSMC) via the EZ-USB FX3 controller. The USB 3.0 Interface Board will support Altera's development kits for its lower-cost Cyclone^® IV GX FPGAs and also for its Cyclone V family, Arria^® series, and Stratix^® series, as well as its Cyclone V GX base-board.

About Altima Corp.

Altima Corp. was founded in 1991 as a 100% subsidiary of Macnica, Inc. to become "the Unparalleled #1 Value-Added Distributor" in the Japanese electronics and IT industries. Altima has specialized in providing high value-added ICs, electronic components, subsystems, systems and software, with in-depth technical support, to a wide range of customers in Japan's electronics, information and communications industries. Presently, Altima handles in excess of 30 lines, including subsystems and systems, and moreover, supports other Asia Pacific territories through Macnica Group worldwide. Altima is distinguished by its technological capabilities, its ability to generate proposals that are attuned to the needs of its customers, and its capacity to add value to its customers' products. For more information, visit www.altima.co.jp/en/index.html.

About Macnica, Inc.

Since Macnica was founded in 1972, it has focused on technical support and the continuous advancement of its technological capabilities. Macnica became an industry pioneer by creating a business model that focused on providing technical support and established itself as a new type of "technical trading company." Macnica is also focused on expanding its global network, with operations in the U.S., Europe, and Asia. The company's business extends globally through its 34 local business centers worldwide, and aims to evolve from an all-in-one player in Japan to an all-in-one player within the global market. Macnica's overseas subsidiary companies of Cytech Technology, Cytech Global, GALAXY FAR EAST, Macnica Americas are also distributors of ALTEA as well as Altima. For more information, visit www.macnica.co.jp/.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC^® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense^® touch sensing and TrueTouch^® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge^® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, EZ-USB, PSoC, CapSense, TrueTouch, and West Bridge are registered trademarks and FX3 and GPIF are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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