|[November 14, 2012]
Cinemark Debuts New CineMode Mobile Reward Platform
PLANO, Texas --(Business Wire)--
Cinemark Holdings, Inc. (NYSE: CNK), the world's highest attended motion
picture exhibitor, announced the launching of CineMode, a new courtesy
component located inside Cinemark's app. CineMode is an exclusive and
interactive way to earn Cinemark rewards while being courteous during
the show. It was designed to address texting and other cell phone
distractions from occurring while customers enjoy the entertainment
experience in Cinemark's auditoriums across the country.
CineMode (Photo: Business Wire)
Long recognized as a pioneer in the theatrical exhibition industry,
Cinemark is taking the cinema entertainment experience to the next
level. The new CineMode program functions inside the Cinemark app and
can be easily launched in the following way:
Download the Cinemark app. App is available for both the iPhone and
Google Android (News - Alert) phone.
Start: Start CineMode when you are prompted. A message appears
on the auditorium screen right before the movie begins. When CineMode
is started the bright screen on the smart phone will dim automatically
and customers will be asked to set the phone's volume to vibrate.
Sty: Stay in CineMode for the duration of the movie.
Earn: When the movie ends and the guest exits CineMode,
Cinemark will automatically send a reward (digital coupon) through the
app and store it in the Rewards section.
Customers can earn rewards every time they see a movie at Cinemark.
"At Cinemark, our number one priority is the comfort of our guests,"
states James Meredith, Cinemark's Vice President of Marketing &
Communications. "It is important to develop tools that maximize and
preserve the movie-going experience. For a while, our customers have
asked us to design an alternative and creative solution that addresses
texting and cell phone issues in our auditoriums. Now, through the
Cinemark app, CineMode targets these courtesy issues through the very
same devices that are causing the problems. Additionally, now our guests
have the ability to earn rewards that can be used during their next
visit to Cinemark."
Cinemark takes pride in creating the best entertainment experience in
the industry. In order to make movie-going as easy and enjoyable as
possible, Cinemark focuses on offering more choices to their customers.
For example, online "Print at Home" ticketing is available at www.cinemark.com,
which will make it easy for patrons to purchase tickets in advance from
the comfort of their home or office. Customers will be able to bypass
lines at the box office and go directly to a kiosk in the theatre lobby.
Also, guests can download and purchase tickets through Cinemark's mobile
applications that are available for iPhone (News - Alert) and Android phones. Finally,
to stay connected, customers can sign up online to receive free, weekly
showtime emailers that contain online coupons for discounts at the
concession stand and other weekly special offers.
About Cinemark Holdings, Inc.
Cinemark is a leading domestic and international motion picture
exhibitor, operating 461 theatres with 5,207 screens in 39 U.S. states,
Brazil, Mexico, Argentina and 10 other Latin American countries as of
September 30, 2012. For more information go to www.cinemark.com,
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121114006992/en/
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