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VERTICAL HEALTH SOLUTIONS INC - 10-Q - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
[November 14, 2012]

VERTICAL HEALTH SOLUTIONS INC - 10-Q - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION

(Edgar Glimpses Via Acquire Media NewsEdge) AND RESULTS OF OPERATIONS Cautionary Note Regarding Forward-Looking Statements The Securities and Exchange Commission, or SEC, encourages companies to disclose forward-looking information so that investors can better understand a company's future prospects and make informed investment decisions. Certain statements that we may make from time to time, including, without limitation, statements contained in this Quarterly Report on Form 10-Q, constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may be made directly in this Quarterly Report, and they may also be made a part of this Quarterly Report by reference to other documents filed with the SEC, which is known as "incorporation by reference." Words such as "may," "anticipate," "estimate," "expects," "projects," "intends," "plans," "believes" and words and terms of similar substance used in connection with any discussion of future operating or financial performance, identify forward-looking statements. All forward-looking statements are management's present expectations of future events and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, among other things: our need for additional capital to fund our sales and marketing efforts, continued work on our research and development programs; our inability to further identify, develop and achieve commercial success for new products and technologies; the development of competing diagnostic products; our ability to protect our proprietary technologies; patent-infringement claims; risks of new, changing and competitive technologies and regulations in the United States and internationally; and other factors discussed under the heading Item 1A "Risk Factors" in this Quarterly Report on Form 10-Q.

In light of these assumptions, risks and uncertainties, the results and events discussed in the forward-looking statements contained in this Quarterly Report or in any document incorporated by reference might not occur. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this Quarterly Report or the date of the document incorporated by reference in this Quarterly Report. We are not under any obligation, and we expressly disclaim any obligation, to update or alter any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable law. All subsequent forward-looking statements attributable to Vertical Health Solutions, Inc., referred to herein as VHS, VHS's wholly-owned subsidiary, OnPoint Medical Diagnostics, Inc., referred to herein as OnPoint, or to any person authorized to act on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this section.

13 Overview OnPoint was founded to commercialize MRI quality assurance software and technologies originally developed by Mayo Clinic. The company is dedicated to leveraging technology and intelligent systems to assist the global healthcare industry in delivering the highest quality medical images possible - safely, consistently and efficiently. OnPoint's enterprise quality assurance solution is deployed in the cloud and delivered in a "Software as a Service", or SaaS, utility computing model, which provides anytime, anywhere access to the technology.


Our flagship product for MRI is focused on automating the quality control measures required for accreditation by American College of Radiology, with real-time dashboards, analytics and trending to make sure scanners are providing the best possible images of patients.

Through September 30, 2012, we have signed contracts with customers which have or will result in revenue totaling $100,440. Since our inception in February 2009, we have incurred losses and negative cash flows from operations, and such losses have continued subsequent to September 30, 2012. As of September 30, 2012, we had an accumulated deficit of $(7,920,351) and anticipate incurring additional losses while we ramp up our sales and marketing efforts. We expect to spend significant resources over the next several years to secure new customers, develop strategic partnerships, and to fund future research and development. In order to achieve profitability, we must continue to develop software products and technologies that can be commercialized by us or through existing and future collaborations.

Marketing and Sales Our software is sold on a per scanner per month basis, with appropriate volume discounts. It is deployed in the cloud so activation costs for new customers are minimal and our software, implementation, training, sales, marketing and customer support will leverage technology and automation. Currently, we can get a new customer fully implemented and trained remotely in less than one hour.

This allows us to offer programs such as 30-day free trials for our software to the market.

In January 2012, we launched an inside sales (telemarketing) campaign through the Reier Group, a sales organization that helps companies develop business and grow revenue. They provide lead generation, lead management, and assist with improving closing cycles. In the third quarter of 2012, one resource from the Reier Group was engaged in the inside sales effort. Our long-term plan is to develop these capabilities internally, but we will continue to sell primarily through an inside sales organization as it minimizes our cost of sales and allows centralized control for customizing and delivering unique marketing programs.

As of November 5, 2012, OnPoint has 38 medical imaging providers sending quality assurance imaging studies to the OnPoint cloud and is actively managing over 60,000 images online for its customers. We are developing strategic partnerships to assist with the sales and marketing of our products. We have successfully completed pilots with two significant partnerships. Additional capital will be required to fully-engage with these partners and execute the agreed upon next steps.

We intend to develop additional models for MRI as well as quality control systems for other modalities (Computed Tomography, or CT, Mammography, Ultrasound and others), all of which have similar accreditation requirements and quality control challenges.

Financings During the three months ended September 30, 2012, we issued $890,000 in convertible promissory notes. These notes have a three year term and accrue interest at a rate of 6% per annum and are convertible into common stock at $0.25 per share. Interest is due at maturity. These notes will mature on various dates in August and September 2015. In connection with the issuance of these notes, we also issued to the investors ten-year warrants to purchase, in the aggregate, 890,000 shares of our common stock. These warrants have an exercise price of $1.25 per share.

Results of Operations Three months ended September 30, 2012 compared to September 30, 2011 Revenue and Costs of Revenue For the quarter ended September 30, 2012, we recognized revenue of $3,791 on contracts, which have terms of 12 to 36 months,. Costs of revenue for the quarter ended September 30, 2012 of $61,326 consisted of employee compensation allocated to revenue generating efforts of $7,150; consulting costs of $8,000; $25,000 of royalty payments due to Mayo; and $21,176 of amortization expense related to software development costs and software technology license. In 2011 periods, prior to the Company starting to generate revenue, comparable expenses were classified as General and Administrative expense.

14 Operating Expenses Our general and administrative expenses consist primarily of compensation paid to employees and related benefit expenses for business development, financial, legal and other administrative functions. In addition, we incur external costs for professional fees for legal, patent and accounting services. We expect that our general and administrative expenses, both internal and external, will increase as we continue with our sales and marketing efforts.

Research and Development Expenses. Our research and development expenses were $67,870 for the three months ended September 30, 2012 and $0 for the three months ended September 30, 2011. The Company had previously capitalized research and development costs related to the development of the Company's software product after technological feasibility was proven.

General and Administrative Expenses. Our general and administrative expenses were $341,880 for the three months ended September 30, 2012 compared to $307,355 for the three months ended September 30, 2011.

Investor Relations Expense. Investor relations expense represents a non-cash charge to earnings for the fair value of warrants issued to certain warrant holders according to adjustment provisions in their original equity offering agreement, as discussed in Note 8; Stockholders' Equity (Deficit). Investor relations expense was $819,118 and $0 for the three months ended September 30, 2012 and 2011, respectively.

Merger Related Costs. Our merger related costs were $0 for the three months ended September 30, 2012, compared to $26,677 for the three months ended September 30, 2011.

Interest Expense. Interest expense was $300,203 for the three months ended September 30, 2012 compared to $21,839 for the three months ended September 30, 2011.

Components of interest expense consisted of the following for the three and nine months ended September 30, 2012 and 2011, respectively: Three Months Ended Nine Months Ended September 30, September 30, 2012 2011 2012 2011 Components of interest expense: Amortization of warrant discount on long-term promissory notes $ 115,634 $ - $ 154,919 $ - Accrued interest on 2010 and 2011 convertible notes 4,465 8,327 18,214 60,354 Amortization of warrant discount on 2012 convertible notes 139,951 - 209,653 - Accrued interest on long-term promissory notes and short-term convertible notes 9,071 - 27,412 - Amortization of deferred debt financing costs 20,024 13,512 52,341 280,260 Accrued interest on 2012 convertible notes 11,058 - 18,450 - Interest expense recognized on warrant derivative liability - - 133,966 - $ 300,203 $ 21,839 $ 614,955 $ 340,614 Beneficial Conversion Expense. We recognized a non-cash charge to earnings of $809,533 during the quarter ended September 30, 2012 on the conversion of long-term promissory notes, which are discussed in Note 5; Long-Term Promissory Notes. The $809,533 represents the difference between the fair value of the Company's stock issued at conversion and the carrying value of the debt principal and related accrued interest converted.

Nine months ended September 30, 2012 compared to September 30, 2011 Revenue and Costs of Revenue For the nine month period ended September 30, 2012, we recognized revenue of $9,330 on contracts totaling $50,130. We also recognized $56,983 in service contract revenue for services performed during the nine months ended September 30, 2012. Costs of revenue for the nine month period ended September 30, 2012 of $206,366 consisted of employee compensation allocated to revenue generating efforts of $22,000, consulting expense of $34,728, $75,000 of royalty payments due to Mayo, and $74,638 of amortization expense related to software development costs and software technology license. In 2011 periods, prior to the Company starting to generate revenue, comparable expenses were classified as General and Administrative expense.

Operating Expenses Research and Development Expenses.Our research and development expenses were $199,781 for the nine months ended September 30, 2012 and $0 for the nine months ended September 30, 2011. The Company had previously capitalized research and development costs related to the Company's software product after technological feasibility was proven.

General and Administrative Expenses. Our general and administrative expenses were $1,087,769 for the nine months ended September 30, 2012 compared to $851,836 for the nine months ended September 30, 2011. Contributors to the increase over the comparable prior year period are increases in employee salaries and marketing costs.

Investor Relations Expense. Investor relations expense represents a non-cash charge to earnings for the fair value of warrants issued to certain warrant holders according to adjustment provisions in their original equity offering agreement, as discussed in Note 8; Stockholders' Equity (Deficit). Investor relations expense was $819,118 and $0 for the nine months ended September 30, 2012 and 2011, respectively.

Merger Related Costs. Our merger related costs were $0 for the nine months ended September 30, 2012, compared to $350,394 for the nine months ended September 30, 2011.

Interest Expense. Interest expense was $614,955 for the nine months ended September 30, 2012 compared to $340,614 for the nine months ended September 30, 2011.

Beneficial Conversion Expense. We recognized a non-cash charge to earnings of $809,533 during the nine months ended September 30, 2012 on the conversion of long-term promissory notes, which are discussed in Note 5; Long-Term Promissory Notes. The $809,533 represents the difference between the fair value of the Company's stock issued at conversion and the carrying value of the debt principal and related accrued interest converted.

15 Liquidity and Capital Resources At September 30, 2012, we had cash of $461,440 and negative working capital of $12,002. Through September 30, 2012, we have funded substantially all of our operations and capital expenditures through private placements of equity and convertible notes securities totaling $4,187,300. Based on our current operating plan, the Company has enough funds for operations to December 31, 2012.

For the nine months ended September 30, 2012, compared to the nine months ended September 30, 2011, we have used $1,066,808 and $896,312 cash in operations, respectively. This was in increase of $170,496. Significant contributors to the increased use of cash in operations include; an overall increase in net loss of $2,106,710, offset by non-cash operating expenses of (a) an increase in debt discount amortization of $364,572, (b) an increase in stock based compensation of $726,956, and (c) an increase in beneficial conversion expense of $809,533.

Investing activities consisting of a decrease in restricted cash providing $50,591 of cash over the comparable prior period; and, capitalized software costs used $(367,956) of cash during the comparable prior year period. Finally, cash provided from financing activities increased by $247,669 ($1,334,169 for 2012 compared to $1,086,500 for 2011), which is primarily due to increased amounts of convertible note issuances of $771,000, offset by a decrease of stock issuances of ($466,088).

Our outstanding 2010-2011 convertible notes have a mandatory conversion feature whereby the outstanding principal amount automatically, and without any further action by the note holders, convert to common stock. In addition, the holders of such convertible notes have the option to convert the accrued but unpaid interest on such convertible notes into shares of common stock. Therefore, the only financial obligation associated with these notes would occur if the note holders elect to receive accrued interest in cash in lieu of shares of our common stock. As of September 30, 2012, note holders converted $1,215,000 of convertible notes plus accrued interest of $97,277, leaving $132,500 in principal outstanding.

In February 2012, we entered into an 8% convertible note financing agreement with certain investors, which provided $216,000 of funding during the quarter ended March 31, 2012. We subsequently received additional committed funds of $90,000 in April 2012 and $100,000 in May 2012, for a total funding amount of $406,000. In connection with the notes, we incurred legal costs of $8,109 and finders' fees of $38,600, which were to be paid out of the net proceeds to third party selling agents. Total debt financing costs of $46,709 were capitalized and are being amortized over the term of the related convertible notes using the effective interest rate method. Interest is payable on a quarterly basis.

In August and September 2012, we entered into a 6% convertible note financing agreement with certain investors, which provided $890,000 of funding during the quarter ended September 30, 2012. In connection with the notes, we incurred finders' fees of $115,700, which were to be paid out of the net proceeds to third party selling agents. Total debt financing costs of $475,914 were capitalized and will be amortized over the term of the related convertible notes using the effective interest rate method. Interest is payable at maturity which is three years after issuance.

On August 21, 2012, one $50,000 convertible note was converted to 200,000 shares of common stock.

If all of the holders of convertible notes elect to receive accrued interest in cash, we would be obligated to make the following interest payments: Date Payment October 2012 $ 8,118 December 2012 5,521 January 2013 8,187 April 2013 8,009 July 2013 8,098 August 2013 50,428 September 2013 106,200 Total $ 194,561 Our outstanding term debt of $265,000, which was scheduled to mature in either November 2013 ($50,000) or December 2013 ($215,000) was converted to equity on September 28, 2012. The debt holders each agreed to convert their outstanding principal and all accrued interest to shares of the Company's common stock at a conversion rate of $0.25. As a result, 1,060,000 shares were issued to satisfy the $265,000 in principal, and another 113,236 shares were issued to satisfy $28,308 of accrued interest through the conversion date of September 28, 2012.

Under our existing license agreement with Mayo, we have an obligation to pay a minimum royalty of $100,000 per year to Mayo for year ending December 31, 2012, and each year thereafter. As of September 30, 2012, we have $125,000 of such royalty payment accrued. The 2011 payment is past due and we currently have a verbal agreement to make all payments when funding and cash flows allow.

16 We continue to expend cash resources on research and development activities.

Without further financing, we expect that expenditures in connection with our research and development efforts will have a material negative impact on our short term liquidity position.

In order to fully launch the sales and marketing efforts to penetrate the marketplace with our product, fully fund ongoing research and development efforts, and build our internal operations, we are seeking to raise additional capital during the remainder of 2012. A capital raise could include the securing of funds through new strategic partnerships or collaborations, the sale of common stock or other equity securities or the issuance of debt. We require operating capital from external sources such as strategic partnerships or collaborations, the sale of common stock or other equity securities or the issuance of debt to sustain the business as we ramp up our sales and marketing efforts and secure new customers. We cannot assure you that any such capital raising transaction will be available to us as needed, or on favorable terms. We are subject to those risks associated with any software company. In addition, we operate in an environment of rapid technological change and we are largely dependent on the services of our employees and consultants. We cannot assure you that future development projects will be successful, that future products will be commercially viable, or that we will be able to attract and retain the necessary employees and consultants to complete development and commercialize products.

Critical Accounting Policies Our discussion and analysis of our financial condition and results of operations are based on our financial statements, which have been prepared in accordance with United States generally accepted accounting principles, or GAAP. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and reported amounts of revenue and expenses during the reporting period. On an ongoing basis, we evaluate our judgments and estimates, including those related to long-lived assets, accrued liabilities, share-based payments and income taxes. We base our judgment and estimates on historical experience and various other factors that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities. Actual results may differ from these estimates under different assumptions or conditions.

While our significant accounting policies are described in more detail in Note 2 to our financial statements, we believe the following accounting policies to be critical to the judgments and estimates used in the preparation of our financial statements: Software Development Costs Costs related to research, design and development of software products prior to establishment of technological feasibility, are charged to research and development expense as incurred. Software development costs are capitalized beginning when a product's technological feasibility has been established and ending when a product is available for general release to customers. Capitalized software development costs will be amortized over the estimated economic life of the underlying products, which will generally range from two to six years.

Minimum Royalty Payments The Company's policy is to recognize the minimum royalty payments based on the occurrence of the Company's sales activity. If it is determined that the minimum obligation will not be met, an accrual will be recorded accordingly. During the quarter ended September 30, 2012, the Company determined that the minimum obligation would not be met through a percentage of our sales and therefore, during the nine month period ended September 30, 2012, the Company has accrued $75,000 of royalty payments. The total accrual for unpaid royalties was $125,000 at September 30, 2012.

Revenue Recognition The Company is a development stage company and had not generated any revenue from inception (February 1, 2009) through December 31, 2011. The Company began generating a nominal amount of revenue during the quarter ended March 31, 2012.

Software subscription revenue under existing contracts is recorded as deferred revenue upon execution of a software subscription agreement. Revenue is then recognized monthly on a straight-line basis over the life of the subscription agreement, which is typically 12 months.

17 The Company also earned revenue on a service contract with a sole customer during the quarter ended March 31, 2012. The service contract for $10,000 was recognized as revenue as the services were performed during March, 2012.

During the quarter ended June 30, 2012, the Company sold $46,983 of software to a sole customer, and fully recognized the related revenue during the three month period ended June 30, 2012.

Income Taxes We account for income taxes using the asset and liability approach which requires the recognition of deferred tax assets and liabilities for the tax consequences of temporary differences between the tax bases of assets and liabilities and their carrying amounts for financial reporting purposes using enacted tax rates in effect for the years in which the differences are expected to reverse. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.

We account for income taxes pursuant to Financial Accounting Standards Board guidance specifically related to uncertain tax positions. This guidance presents a more-likely-than-not threshold for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. We believe our income tax filing positions and deductions will be sustained upon examination and, accordingly, no accrual related to uncertain tax positions has been recorded at September 30, 2012 and December 31, 2011. Our remaining open tax years subject to examination include the periods 2009, 2010 and 2011. This standard also provides guidance on derecognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, accounting for interest and penalties associated with tax positions, accounting for income taxes in interim periods and income tax disclosures.

We have recorded a full valuation allowance against our deferred tax assets at September 30, 2012 and December 31, 2011.

Stock-Based Compensation We recognize expense for stock-based compensation based on the fair value of the awards granted. The fair value of stock options is estimated at the date of grant using the Black-Scholes option valuation model. We make assumptions about complex and subjective variables and the related tax impact. These variables include, but are not limited to, our stock price volatility and stock option exercise behaviors. For volatility, we are currently using comparable public companies. We recognize the compensation cost for stock-based awards on a straight-line basis over the requisite service period for the entire award.

Debt Issued with Warrants We account for the issuance of debt and related warrants by allocating the debt proceeds between the debt and warrants based on the relative estimated fair values of the debt security without regard for the warrants and the estimated fair value of the warrants themselves. The amount allocated to the warrants would then be reflected as both an increase to equity, and as a debt discount that would be amortized over the term of the debt. However, in circumstances where warrants must be accounted for as a liability, the full estimated fair value of the warrants is established as both a liability and a debt discount. In some cases, if the value of the warrants is greater than the principal amount received, an immediate interest expense charge is recorded for the excess.

In accounting for convertible debt instruments, the proceeds from issuance of the convertible notes are first allocated between the convertible notes and the warrants. If the amount allocated to convertible notes results in an effective per share conversion price less than the fair value of the Company's common stock on the date of issuance, the intrinsic value of this beneficial conversion feature is recorded as a further discount to the convertible debt with a corresponding increase to additional paid in capital. The beneficial conversion feature discount is equal to the difference between the effective conversion price and the fair value of the Company's common stock.

Derivative Financial Instruments Derivative liabilities are required to be accounted for at fair value. As such, each balance sheet date, all such outstanding derivative liabilities are reported at the period end's estimated fair value, and changes in that estimate from the prior period end are reflected as a gain or loss in the consolidated statement of operations. The Company utilizes a Black-Scholes option pricing model to estimate fair values of its derivative liabilities.

18 These derivative liabilities are also marked-to-market prior to any related exercises, modifications, or extinguishments, with any necessary changes in fair value from the prior balance sheet date being reflected as a gain or loss in the consolidated statement of operations. The carrying value of the liability is eliminated upon extinguishment, converted to equity upon an exercise, or adjusted as may be necessary in a modification.

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