[November 14, 2012]

Digi-Key Captivates Engineering Enthusiasts at electronica 2012

Electronic engineers and other attendees once again get the chance to get up-close and personal with Digi-Key Corporation at the semi-annual electronica 2012 trade show in Munich, Germany.

Digi-Key kicked off its electronica 2012 campaign by holding a pre-event press conference in Munich, Germany. Broadcast online via a global webcast, the event featured Digi-Key executive presentations and a live Q & A session.

Digi-Key's booth at electronica 2012 has quickly gained popularity and, once again, the company's booth is a 'must see' destination for conference attendees. With custom Digi-Key slot machines; Digi-Key soccer balls (or footballs); and rare appearances by Marilyn Monroe, Captain Jack Sparrow, and Michael Jackson (News - Alert) lookalikes, Digi-Key is hard to miss. Booth visitors can even register to win the grand prize - a custom-painted, Digi-Key red, 662 horsepower, 2013 Ford Shelby GT500 Mustang convertible.

The electronica 2012 festivities sponsored by Digi-Key continue to "pop" with a fireworks show on Wednesday and conclude with Digi-Key's Platinum sponsorship of the electronica Student Day, featuring giveaways including two Vespa scooters and eight Asus laptops.

"Our focus with our electronica initiatives is to network with an ever-growing group of engineers and electronics enthusiasts," said Tony Harris, Digi-Key's Chief Marketing Officer. "We love to interact with our customers, and are always looking for opportunities to introduce ourselves to those unfamiliar with us. From start to finish, we want attendees to leave with Digi-Key on their minds."

For more information about Digi-Key's booth at electronica 2012, visit www.digikey.com/electronica.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than two million products from over 650 quality name-brand manufacturers at www.digikey.com.

With over 790,000 products in stock, an impressive selection of online resources, and the logistical advantage of more than 800,000 square feet of expandable distribution space, Digi-Key continues to move forward, affirming its commitment to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers.

Digi-Key's totally integrated, Internet-engaged business model, coupled with its industry-leading breadth of components available for immediate shipment anywhere in the world from a single location, clearly differentiates Digi-Key from all other distributors. Digi-Key offers customers a unique approach to a high-mix, low volume production business strategy by transferring much inventory risk and carrying costs from the customer to Digi-Key. From Prototype to Production^®, Digi-Key has the components and resources necessary to grow your business to the next level.

Digi-Key's online offerings and resources include: PTM^® product training modules; TechZone^SM technology zones; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro^SM for electronics buyers; TechXchange^SM; a Mobile and Social Center; the Scheme-it online schematic design tool; a Reference Design Library; and the Dynamic Catalog.

Additional information and access to Digi-Key's broad product offering is available at www.digikey.com.

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