|[November 14, 2012]
SANUS and Safe Kids Worldwide Launch Joint TV Safety Initiative Designed to Create Awareness on the Dangers of Unsecured Flat-Panel TVs
EDEN PRAIRIE, Minn. --(Business Wire)--
SANUS® and Safe Kids Worldwide announce a new multi-faceted partnership
with the goal of educating consumers about the risk of unsecured
flat-panel TVs tipping in the home as well as available TV safety
Unsecured flat-panel TVs can pose a great risk to consumers, and more
specifically to young children. Due to increasing size and new
ultra-thin designs, today's flat panel TVs can easily tip when bumped or
pulled, causing them to topple off furniture, potentially causing injury
or even death.
A 2011 U.S. Consumer Product Safety Commission (CPSC) report
revealed that a child dies every three weeks from unsecured TVs tipping.
In addition, an estimated 20,000 people were treated in emergency rooms
in 2010 due to injuries caused by tipping TVs. Alarmingly, the issue is
growing; this same report indicated that injuries from TV tip-overs have
increased almost 25% from 2006-2010.
Safe Kids Worldwide will be engaging local coalitions for a grass-roots
educational movement while SANUS has recently launched an educational
as well as a national safety awareness consumer ad campaign.
"With the holidays approaching, we are thrilled to have the partnership
of an industry leader such as SANUS supporting us in our efforts to
create awareness of the hidden danger of TV tip-overs," said Kate Carr,
President and CEO, Safe Kids Worldwide. "This is a serious concern, and
we plan to hit the ground running with a goal of protecting as many
families as possible."
TV tip-over deaths are needless and can easily be prevented. Use of a
flat panel TV wall mount is a safe and secure way to avoid injury. Other
options include furniture attachment systems and TV safety straps.
"The growing rate of injuries associated with TV tip-overs is sobering,"
said Steve Decker, President - Consumer Products, SANUS. "We believe
wall mounting provides a safer alternative to an unsecured TV. It is our
goal that through this partnership and safety initiative we can reduce
TV tip-over related injuries and help create a safer environment in the
About Safe Kids Worldwide
Safe Kids Worldwide is a global network of organizations dedicated to
providing parents and caregivers with practical and proven resources to
protect kids from unintentional injuries, the number one cause of death
to children in the United States. Throughout the world, almost one
million children die of an injury each year, and every one of these
tragedies is preventable. Safe Kids works with an extensive network of
more than 600 coalitions in the U.S. and in 23 countries to reduce
traffic injuries, drownings, falls, burns, poisonings and more. Since
1988, Safe Kids has helped reduce the U.S. childhood death rate from
unintentional injury by 53 percent. Working together, we can do much
more for kids everywhere. Join our effort at safekids.org.
SANUS designs and builds a broad range of audio/video furnishings,
mounts and accessories. Every SANUS product is engineered for safety and
enhances both the A/V system and the surrounding décor. Today SANUS
offers over 300 products, including home theater units, TV stands, audio
racks, wall mounts and speaker supports.
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